Emeraldx

Emeraldx

Sales Marketing Manager, Demand Generation & Pipeline Marketing

Alpharetta, GA

Sponsorship not specified$75k-$85kDetected 26 days ago
Project ManagementMarketing AnalyticsHubSpotSalesforceCRMSalesOutbound SalesCadencePublic Speaking

About the role

  • For more information, please visit http://www.emeraldx.com.
  • The Sales Marketing Manager - Demand Generation & Pipeline Marketing is a strategic and hands-on role responsible for driving exhibitor, sponsorship, and media revenue through targeted demand generation programs.
  • This role sits within Emerald's central marketing group and works closely with Sales, Brand Marketing, and Revenue Operations.

Responsibilities

  • Demand Generation Strategy & Campaign Planning Develop integrated demand generation best practices and campaign plans tied to exhibitor, sponsorship, and media revenue goals across all brand portfolios.
  • Build campaign briefs covering objectives, messaging, audience segmentation, channel mix, cadence, and top-of-funnel conversion goals.
  • Maintain up-to-date Gong sequences and outbound flow strategies for assigned brands.
  • Lead Scoring & MQL Management Implement and manage exhibitor lead scoring models in HubSpot, defining engagement signals, fit criteria, and threshold settings by brand.
  • Apply and maintain MQL frameworks to ensure marketing-qualified leads reflect genuine buying intent and are sales-ready.
  • Partner with Sales and Sales Operations to establish lead routing workflows, disposition SLAs, and closed-loop feedback processes.
  • Campaign Execution & Offshore Coordination Brief and coordinate offshore execution resources - ensuring accurate campaign builds, QA, on-time deployment, and post-send reporting.
  • Maintain campaign quality standards across emails, demand gen campaigns, and acquisition-focused content.
  • Pipeline Performance Reporting Own monthly demand generation performance reporting across all brands - tracking lead volume, MQL conversion rates, and pipeline contribution to closed deals.
  • Stakeholder Partnership Serve as the primary demand generation marketing partner to all brand and sales teams, presenting pipeline best practices, lead quality insights, and campaign results.

Requirements

  • 5+ years of B2B marketing experience with a focus on demand generation, lead management, or acquisition marketing.
  • Hands-on experience with Salesforce CRM for pipeline and lead management.
  • Experience with AI tools for campaign acceleration, audience targeting, or performance analysis.
  • REQUIRED: 5+ years of B2B marketing experience with a focus on demand generation, lead management, or acquisition marketing.
  • This range may ultimately vary based on a candidate's qualifications and may be higher where required by applicable law.

Skills

  • Outbound sequence management, sales conversation intelligence, and MQL handoff optimization.
  • AI Tools (e.g.,
  • Reporting on funnel KPIs, channel attribution, and pipeline contribution.

Compensation

  • $75,000 - $85,000 Please note that this range reflects a reasonable estimate of the target compensation for this position.
  • This range may ultimately vary based on a candidate's qualifications and may be higher where required by applicable law.

Equal opportunity

  • If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com.
  • If you need accommodation in our

Visa & Work Authorization

  • The Sales Marketing Manager - Demand Generation & Pipeline Marketing is a strategic and hands-on role responsible for driving exhibitor, sponsorship, and media revenue through targeted demand generation programs.
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