Everservice
Director of Marketing, iLawyer Marketing
United States · Director
Sponsorship not specified$135k-$150kDetected 9 days ago
Adobe Creative SuiteCanvaSEOSEMContent MarketingCRMOutbound SalesPremiere ProLeadershipPublic Speaking
About the role
- Help shape the next stage of the company's growth.
- Make a visible impact on the company's brand, growth, and long-term direction.
Responsibilities
- Build and execute a marketing strategy tied directly to pipeline, new client acquisition, expansion opportunities, and MRR growth.
- Develop integrated inbound and outbound campaigns, including targeted account lists, email and LinkedIn sequences, and prospecting cadences, that generate qualified opportunities from law firms and legal decision-makers.
- Partner closely with sales leadership on targeting, follow-up, and campaign-to-close performance, and align on a shared set of metrics and definitions (MQLs, SQLs, pipeline contribution, win rates).
- Own brand, social, and content strategy, including LinkedIn and a consistent content engine across case studies, webinars, email, and thought leadership.
- Direct creative and design work, such as presentations, landing pages, and campaign assets, to a high visual standard using tools like Canva, Adobe Creative Suite, or Figma.
- Build a disciplined marketing calendar, and manage CRM segmentation, campaign automation, and reporting that clearly shows marketing's impact on pipeline and MRR.
- Experience building and running outbound programs, such as targeted account lists and cold email or LinkedIn sequences, in addition to inbound demand generation.
- Strong design sense and hands-on skill with tools such as Canva, Adobe Creative Suite, or Figma.
- Curious and fast-moving on emerging marketing technology and platforms, including AI tools, with the drive to put them to work and turn them into results.
- Through its vertically integrated brands, EverService delivers performance-driven digital marketing solutions across the legal, home services, and professional services industries.
Requirements
- It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel.
- All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Nice to have
- 7+ years of progressive marketing experience leading both strategy and execution, ideally in B2B, agencies, or professional services
- experience marketing to legal buyers is a strong plus.
Compensation
- $135k-$150k
Company info
- iLawyerMarketing, an EverService company, is the premiere digital marketing agency for law firms in the U.S. We specialize in helping our clients generate more leads and signed cases through smarter SEO and AEO, paid search campaigns, and websites focused on maximizing conversion rates.
- We are an equal employment opportunity employer.
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