Internationaldairyqueen

Internationaldairyqueen

Vice President, Digital Commerce & Loyalty, US and Canada

Burlington, ON, Canada · Exec

Sponsorship not specified$210k-$300kDetected 9 days ago
A/B TestingUX ResearchProduct ManagementCRMLeadershipCommunicationCollaborationMentoring

About the role

  • Since 1940, Dairy Queen® has been one of the world's best known and loved brands.
  • Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation.
  • As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the U.S., Canada and more than 20 countries around the world.

Responsibilities

  • Own the digital commerce strategy and roadmap to $1B in sales by 2030 across the U.S. and Canada, with full accountability for driving growth across online ordering, mobile app, web, and third‑party delivery platforms.
  • Lead initiatives to accelerate digital sales performance, including conversion, visit frequency, and average check, through continuous optimization of the digital ordering, checkout, and fulfillment experience.
  • Establish and manage clear performance targets and KPIs tied to revenue growth, margin impact, ROI, and franchisee value creation.
  • Identify, prioritize, and execute high‑impact growth opportunities that deliver incremental revenue and sustained customer retention through digital channels.
  • Partner cross‑functionally with Technology, Operations, Marketing, Data, and Finance to ensure digital initiatives are operationally viable, scalable, and executable across both markets.
  • Define and evolve a best‑in‑class loyalty and CRM strategy designed to increase engagement, visit frequency, and customer lifetime value at scale across the U.S. and Canada.
  • Own the end‑to‑end loyalty experience, including the program value proposition, offer and earn/burn strategy, personalization approach, and seamless integration across digital and in‑store touchpoints.
  • Oversee owned digital communications channels, including email, push, SMS, and in‑app messaging, to support national brand campaigns and drive personalized, data‑driven customer engagement.
  • Partner closely with Technology and Analytics & Insights teams to shape platform roadmaps and prioritize features based on revenue upside, margin impact, ROI, and franchisee profitability.
  • Drive best‑in‑class UX/UI across all digital touchpoints, leveraging customer insights, usability testing, and data‑driven design to reduce friction, improve engagement, and increase conversion.

Requirements

  • Additional in office time may be required to support team/project needs.
  • Bachelor's degree in Marketing, Business, or a related field required; advanced degree preferred.
  • Minimum 12+ years of relevant experience, required
  • Strong understanding of digital platforms, MarTech, CRM, personalization technologies, and digital payment or stored‑value programs.

Compensation

  • $210k-$300k

Benefits

  • Establish clear success metrics, learning agendas, and financial performance measures to continuously optimize loyalty economics, ROI, and long‑term value creation.
  • Ensure all digital experiences deliver measurable financial performance, balancing speed to market with long‑term platform health, scalability, and cost efficiency.

Company info

  • We are committed to creating a culture of inclusion and belonging for all who touch DQ.
  • We strive to maintain an environment where everyone feels welcome.
Apply directly at Internationaldairyqueen →Create a free account for alerts like thisView Internationaldairyqueen immigration profile

This listing is sourced directly from Internationaldairyqueen's careers page and normalized into a canonical job model.