UpGuard
Partner & Events Marketing Manager
Los Angeles
Sponsorship not specified$120k-$150kDetected 30 days ago
AWSGCPAzureAgentic AICybersecuritySEOContent MarketingBrand StrategyHubSpotLogisticsCollaboration
About the role
- By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface.
- We provide the autonomy to ship world-class technology and the resources to do it at a global scale.
- Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.
Responsibilities
- Own the end-to-end planning, production, and post event analysis of a rolling calendar of partner events such as webinars, partner days, co-hosted field events, industry conferences and executive roundtables
- Develop event briefs, run-of-show documents, speaker prep materials, and post-event reports in close collaboration with Partnership Managers and Product Marketing
- Source and manage event vendors, venues, AV/production partners, and logistics for in-person activations across the ANZ region and beyond
- Build scalable, repeatable event playbooks that can be handed off to partners for self-serve execution, reducing the time UpGuard needs to invest per event over time
- Manage partner event budgets with rigor, tracking spend vs. pipeline generated and continuously optimising for ROI
- Work with Marketing Operations to ensure event registrations, attendees, and follow-up sequences are accurately captured in HubSpot and attributed to the correct partner and campaign
- Design and execute integrated co-marketing campaigns anchored around events including pre-event promotion, in-event engagement, and post-event nurture in partnership with MSSPs and strategic partners
- Produce co-branded event assets (landing pages, email invitations, social graphics, slide decks) in collaboration with Design, adapting existing Product Marketing content for partner audiences
- Coordinate with external partner marketing contacts to align on promotion, branding, and audience outreach for joint events
- Own the end-to-end management, optimization, and performance reporting for all UpGuard listings on B2B marketplaces (e.g., AWS Marketplace, Azure Marketplace), focusing on conversion rate and pipeline generation
Requirements
- Experience marketing through or to Managed Security Service Providers (MSSPs) or within the cybersecurity ecosystem
- Familiarity with webinar and virtual event platforms (e.g., ON24, Zoom Webinars, Hopin) and in-person event production tools
- Familiarity with the commercial and legal nuances of B2B partnership contracts and co-marketing agreements
Compensation
- $120k-$150k
Company info
- Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.
Visa & Work Authorization
- Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.
Apply directly at UpGuard →Create a free account for alerts like thisView UpGuard immigration profile
This listing is sourced directly from UpGuard's careers page and normalized into a canonical job model.