Paleovalley Wildpastures
Meta Media Buyer (US, Remote)
United States · Contract
No sponsorship$89k-$105kDetected 32 days ago
Google AnalyticsGrowth MarketingPerformance MarketingAR/VRLeadership
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odds of building a lasting career here
26Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70
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About the role
- When Paleovalley co-founders Autumn and Chas Smith saw how industrialized food was affecting human health and the health of the land, they refused to play along.
- Today, Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing.
- Every product, every partnership, and every decision is guided by a commitment to real ingredients, regenerative practices, and the belief that health is built from the soil up.
Responsibilities
- Own Meta as a growth channel for Wild Pastures, managing campaign strategy, account structure, budget allocation, optimization, and scaling across Facebook and Instagram.
- Drive profitable growth for a subscription business by managing performance against clear business objectives, including ROAS, MER, nCAC, CPA, customer lifetime value (LTV), and payback efficiency.
- Design and execute structured testing roadmaps across creative, offers, landing pages, campaign structures, and bidding strategies to continuously improve account performance.
- Partner closely with creative strategists, editors, and designers to brief new concepts, review assets before launch, and provide actionable feedback based on performance data.
- Autumn's own journey of healing through nutrient-dense foods lit a fire that became Paleovalley.
- You'll own the strategy, execution, optimization, and scaling of our Meta account, driving profitable customer acquisition for a subscription-based e-commerce business while working closely with our creative team to develop high-performing advertising.
- This isn't a role where you'll simply manage campaigns.
- You'll collaborate closely with our creative strategists, editors, designers, and leadership team to turn performance insights into better creative-and better creative into stronger business results.
Requirements
- Strong understanding of performance marketing metrics and how they connect to overall business growth.
- Experience with AI-driven campaign optimization and emerging Google advertising technologies..
- All applicants must be authorized to work in the United States.
- Demonstrated success acquiring customers profitably for subscription businesses, with a strong understanding of customer acquisition cost (CAC), customer lifetime value (LTV), retention, churn, and payback period.
Nice to have
- Comfortable using analytics and attribution platforms beyond Ads Manager (GA4, Haus, Mixpanel, or similar tools are a plus).
Compensation
- This position has geographic-based pay ranges.
- Final compensation and geographic tier placement are determined based on the candidate's primary work location, skills, experience, and qualifications.
- Tier 1 (Higher Cost Markets): $89,000 - $105,000 Tier 2 (National Markets): $81,000 - $95,000 Tier 3 (Lower Cost Markets): $73,000 - $85,000 About the Company Paleovalley and Wild Pastures were born from a simple but radical idea: real food can heal - people, animals, and the planet.
Benefits
- Bonus Points Experience marketing premium food, health, wellness, supplement, or direct-to-consumer subscription brands..
- A passion for regenerative agriculture, nutrient-dense food, health, or wellness.
Company info
- Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for.
- About the Opportunity We're looking for an experienced Meta Media Buyer to take full ownership of Wild Pastures' paid social growth across Facebook and Instagram.
- We're looking for someone who enjoys solving complex performance problems, thinks critically, challenges assumptions with data, and continuously looks for new opportunities to grow the business.
Equal opportunity
- If you need assistance or an accommodation at any point, please reach out to HRteam@paleovalley.com.
Visa & Work Authorization
- All applicants must be authorized to work in the United States
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This listing is sourced directly from Paleovalley Wildpastures's careers page and normalized into a canonical job model.