Harvey
Head of Brand Marketing
New York
Sponsorship not specified$196k-$294kDetected 23 days ago
Agentic AIBrand StrategyPerformance MarketingLeadership
About the role
- The role sits at the intersection of strategy, media, experiential, and cross-functional coordination, ensuring that every brand dollar is working toward a coherent, high-quality presence in the market.
Responsibilities
- Lead global brand campaigns across paid media, experiential, and integrated activations.
- Manage and develop a brand marketing team ranging from paid media to experiential marketing.
- Own Harvey's brand strategy and translate it into in-market execution plans.
- Lead brand activation strategy for Harvey globally, collaborating with regional marketing leads for regional context.
- Own brand consistency across all performance creative, serving as a bridge between Creative/Design and DR teams, ensuring strategic briefs and creative direction reflect brand standards at every stage
- Own the budget for all brand marketing spend, including reconciliation and ongoing visibility into ROI.
- Partner with Product Marketing to ensure brand moments amplify key product launches and messaging.
- Partner closely with Creative/Design on concept development and asset creation to support activations.
- Manage agency relationships and lead RFP processes for any media, experiential, and production partners.
- Own brand consistency across all performance creative, serving as a bridge between Creative/Design and DR teams, ensuring strategic briefs and creative direction reflect brand standards at every stage; review creative before launch and recommend conversion optimizations that never compromise brand integrity.
Requirements
- 10+ years of experience in brand marketing, with depth in brand campaigns, paid media strategy, and experiential marketing.
- Strong cross-functional leadership skills, with the ability to coordinate across Brand, Demand Gen, Creative, and Events teams.
- Exceptional taste and a track record of bringing a high creative bar to in-market work.
- Experience directly managing marketing team members.
- Comfort operating in fast-moving environments and making sound judgment calls under ambiguity.
- You will define the brand voice, brand strategy and translate it into in-market execution plans, managing the investment and the platforms required to bring them to life.
- YOU CAN FIND ALL OF OUR APPLICANT PRIVACY NOTICES [HERE https://www.notion.so/harveyai/Harvey-Candidate-Privacy-Policies-319ac3fcdd7a803bb807d5094f249922].
Compensation
- $196,000 - $294,000 USD
- We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing accommodations@harvey.ai
- YOU CAN FIND ALL OF OUR APPLICANT PRIVACY NOTICES [HERE https://www.notion.so/harveyai/Harvey-Candidate-Privacy-Policies-319ac3fcdd7a803bb807d5094f249922].
Company info
- We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing accommodations@harvey.ai
- At Harvey, we're transforming how legal and professional services operate.
- With 1500+ customers in 60+ countries, strong product-market fit, and world-class investor support, we're scaling fast and defining a new category in real time.
- Our team moves fast, takes ownership, and is deeply committed to the mission - operating with intensity, staying close to our customers, and pushing each other for excellence.
This listing is sourced directly from Harvey's careers page and normalized into a canonical job model.