Mattel
Associate Manager, Brand Communications
El Segundo, CALIFORNIA, United States
Sponsorship not specifiedDetected 1 day ago
Project ManagementLogisticsLeadershipCommunicationCollaborationAdaptabilityOrganizational Skills
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Entry-level history0
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About the role
- This individual contributes to strategic planning, ensuring programs are insight-driven, culturally relevant, and aligned with broader business objective while delivering high-impact results.
- This role is responsible not only for delivering communications initiatives, but for driving measurable outcomes including visibility, engagement, and the overall success of key launches and campaigns.
- The role emphasizes executional excellence across external communications initiatives, including product launches, executive visibility efforts and global franchise expansion across categories.
Responsibilities
- We create innovative products and experiences that inspire fans, entertain audiences and develop children through play.
- We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
- This role partners closely with marketing, design, development, legal, agencies, and global teams to deliver best-in-class communications programs at scale.
- Reporting to the Director, Global Brand Communications, you will support day-to-day decisions within your scope while helping shape communication approaches and campaign strategies.
- You will draft and oversee the creation of high-quality communications materials, including press releases, media alerts, pitches, and fact sheets that support key tentpole campaigns product launches and seasonal programs.
- You will support the coordination of cross-functional teams and external partners, including agencies, licensors/licensees and event teams.
Requirements
- 5+ years of relevant experience in public relations/communications (agency or in-house), ideally with a strong foundation in media relations, creative development and/or project management
- Candidate must have the ability to efficiently handle and time-manage multiple projects in a fast-paced environment, adapt to shifting priorities and be very detail-oriented.
- Strong decision-making skills with the ability to operate independently within defined scope while contributing to broader strategy
- Experience leading cross-functional workstreams and managing internal and external stakeholders
- Experience managing external agencies or vendors and holding them accountable for performance
- A proactive, solutions-oriented mindset with a demonstrated track record of ownership, leadership, and delivering results
Company info
- Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.
- We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular that we own or license in partnership with global entertainment companies.
- Our offerings include toys, content, consumer products, digital and live experiences.
- Our products are sold in collaboration with the world's leading retail and ecommerce companies.
- Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
- Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
- Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
- Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day.
- We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
- Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
- Videos to watch:
- The Culture at Mattel
- Corporate Philanthropy
- The Global Brand Communications team leads the development and execution of integrated earned media strategies across Mattel's iconic portfolio, including Barbie, Hot Wheels, Matchbox, Masters of the Universe, and more.
- The team drives impactful storytelling that strengthens brand reputation, amplifies cultural relevance, and delivers measurable business impact through global communications programs.
- The Opportunity:
- The Associate Manager, Global Brand Communications will play a key role in shaping and executing global public relations strategies across Mattel's Vehicles, Action Figures, and Building Sets categories including brands like Hot Wheels, Matchbox, Thomas & Friends, Mattel Brick Shop, MEGA along with owned and licensed toy lines.
- The ideal candidate is a proactive communicator and strong collaborator who can manage multiple workstreams, influence cross-functional partners, and contribute to high-impact storytelling that generates meaningful earned media results.
- What Your Impact Will Be:
- The Associate Manager, Global Brand Communications will support the development and execution of global communications strategies, contributing to campaign planning and leading key components of program rollout that advance Mattel's growth objectives and brand strategies.
- This role will lead external media relations efforts by building and maintaining relationships with trade, business, consumer, and entertainment press outlets and will manage logistics and execution of key events and media activations, including multi-brand trade events.
- You will also review, vet, and partner on influencer and social amplification strategies to evaluate risk and extend campaign reach to digital platforms.
- You will monitor, analyze, and report on campaign performance, translating insights into actionable recommendations for future programs by tracking industry trends, media landscape shifts, and cultural moments to inform proactive storytelling and communications strategies.
This listing is sourced directly from Mattel's careers page and normalized into a canonical job model.