Credit Genie

Credit Genie

Lifecycle Marketing Lead

New York, NY · Exec

Sponsorship not specifiedDetected 34 days ago
SwiftData ScienceA/B TestingCRMCustomer SupportResearchCollaboration

About the role

  • Our goal is to empower every customer to achieve long-term financial stability.
  • Credit Genie is looking for a Senior Lifecycle Marketing Manager.
  • If you're energized by collaborating cross-functionally and driving measurable impact, this role is for you.

Responsibilities

  • Own lifecycle strategy end to end: Define and execute the strategy for engagement, retention, and loyalty across the full customer journey, from onboarding and activation to re-engagement, win-back, and long-term advocacy.
  • Build and scale CRM programs: Design, build, and optimize cross-channel lifecycle programs across email, push, SMS, and in-app messaging using advanced segmentation, personalization, triggers, and automation.
  • Drive retention and reduce churn: Develop the segmentation, targeting, and journey logic that improves activation, deepens engagement, reduces churn, and grows lifetime value.
  • Build proactive save, win-back, and re-engagement journeys grounded in customer behavior.
  • Own messaging and lifecycle narrative: Craft clear, compelling lifecycle messaging and value propositions that ladder up to our broader brand strategy. Build scalable frameworks for consistent storytelling across every lifecycle touchpoint.
  • Run a test-and-learn engine: Build a rigorous experimentation practice, A/B and multivariate testing, cohort analysis, and holdouts to continuously improve performance. Define success metrics, post-launch evaluation, and iteration plans for every program.
  • Champion customer and market insights: Partner with Research and Data Science to turn user insights and behavioral trends into actionable lifecycle strategies that shape both marketing execution and product direction.
  • Establish operating rigor: Build the repeatable processes, playbooks, and launch frameworks that scale as the company grows, so lifecycle becomes a durable, measurable growth engine rather than a series of one-off campaigns.
  • Collaborate cross-functionally: Navigate complex stakeholder environments and communicate effectively with Product, Design, Compliance, and Customer Service to ensure a cohesive, compliant, and on-brand customer experience.
  • You'll be equally comfortable developing high-level strategy and rolling up your sleeves to write, build, test, and launch.

Requirements

  • 8+ years of experience leading all aspects of Lifecycle Marketing (CRM, retention, engagement, and/or loyalty) in a B2C environment.
  • Deep CRM and automation fluency: hands-on expertise across email, push, SMS, and in-app messaging, with Braze, and strong command of segmentation and journey orchestration.

Skills

  • Craft clear, compelling lifecycle messaging and value propositions that ladder up to our broader brand strategy.

Compensation

  • Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience.

Benefits

  • 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
  • Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
  • 401(k) with a 3.5% match and immediate vesting
  • Pre-tax benefits, including a $1,000 HSA match
  • Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future.
  • Build the loyalty and engagement frameworks that turn repeat usage into durable habits and lasting financial-wellness relationships.
  • Own the day-to-day health and quality of the program - email deliverability and IP reputation, push opt-in rates, and message frequency and send discipline.

Company info

  • Move customers to the right action at the right moment, at scale.
  • We're looking for someone who can think big and execute fast.
  • You'll work closely with Product, Design, Research, Data, Compliance, Customer Service, and Brand to ensure our customer experience is consistent, cohesive, and deeply understood by customers.
  • Founded in 2019 by Ed Harycki https://www.linkedin.com/in/ed-harycki/, former Swift Capital Founder (acquired by PayPal in 2017 https://techcrunch.com/2017/08/10/paypal-acquires-swift-financial/).
  • Shape how Credit Genie rewards, recognizes, and re-engages customers over time.

Visa & Work Authorization

  • Run a tight operation: Own the day-to-day health and quality of the program — email deliverability and IP reputation, push opt-in rates, and message frequency and send discipline.
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This listing is sourced directly from Credit Genie's careers page and normalized into a canonical job model.