Dreww Jobs
Senior Specialist, Social Media & Content Creation
Montréal, Canada · Senior
Sponsorship not specifiedDetected 27 days ago
Meta AdsContent MarketingContent CalendarsGrowth MarketingPerformance MarketingVideo ProductionLeadershipCommunicationProblem SolvingMentoring
About the role
- About Dreww is a growth marketing agency that helps B2C and B2B businesses turn marketing into revenue.
- Role & Responsibilities The Senior Specialist, Social Media and Content Creation is a senior-level position at Dreww, built for someone who lives and breathes social media, short-form video, and the Creator Economy.
- You'll constantly push for better results: testing new series, experimenting with formats, and driving clients to embrace a true content creator mindset.
Responsibilities
- Lead the development of content strategies that align with client business objectives and drive measurable results.
- Manage content calendars to ensure consistency, organization, and alignment with campaigns.
- Analyze performance data, produce reports, and translate insights into strategies that optimize future content.
- Design and implement paid media strategies using Meta Ads Manager and TikTok Ads Manager.
- Act as the senior client partner, providing strategic advice on best practices, long-term opportunities, and innovation while building trust-based relationships that ensure satisfaction and retention.
- Mentor and develop Specialists and Junior Specialists, raising creative and operational standards while stepping in to support production when needed.
- We use social media, content, performance marketing, websites, and CRMs to drive demand and growth.
- As a Senior Specialist, you will take full ownership of Always-on social media for a portfolio of brands, building video-first strategies that make them relevant, engaging, and viral online.
- Your focus will be on shaping culture, building communities, and driving measurable business results through content that resonates.
Requirements
- Degree in marketing, communications, filmmaking, or equivalent experience.
- 5-10 years of experience in agency, marketing, or content creation roles, with proven success in social media strategy and leadership.
- Perfect bilingual proficiency in French and English, both written and spoken.
- Strong track record in leading ideation and creative execution for high-performing content.
- Advanced experience with paid media strategy using Meta Ads Manager and TikTok Ads Manager.
- Extensive expertise across social media platforms, analytics tools, production equipment, and video editing software.
- Ability to translate performance data into actionable insights and innovation.
- Strong client-facing experience with the ability to influence senior stakeholders.
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