Edwards Lifesciences
Manager of Media Strategy, Patient
USA - California – Irvine
Sponsorship not specified$121k-$171kDetected 8 days ago
ForecastingCadencePatient CareResearchLeadershipCommunicationCollaborationAdaptabilityOrganizational Skills
About the role
- As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever.
- Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated.
- Edwards' groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery.
Responsibilities
- This position manages the development and execution of integrated consumer and patient media campaigns for the THV business unit at Edwards Lifesciences.
- The Manager plays a key role in audience strategy, channel planning, and campaign management, ensuring media investments drive measurable impact.
- Lead media strategy for consumer and patient campaigns, establishing media goals, channel roles, and investment approach, while guiding tactical considerations in partnership with media agency.
- Drive translating business objectives into actionable media strategies and executional plans, providing clear strategic direction and guardrails while leveraging agency expertise, tools, and platforms.
- Lead ongoing optimization discussions, providing final decision-making on key investment shifts and in-flight adjustments.
- Strategic Partner & Thought Leadership
- Build strong, trust-based relationships with cross-functional partners across the THV business unit through consistent collaboration and media expertise.
- Support development and refinement of audience segmentation, sizing, and targeting strategies grounded in business objectives and available data.
- Partner with agency to translate audience frameworks into actionable, platform-ready targeting approaches.
- Oversee in-market campaign performance and partner with agency on optimization strategies.
Compensation
- For California (CA), the base pay range for this position is $121,000 to $171,000 (highly experienced).
Apply directly at Edwards Lifesciences →Create a free account for alerts like thisView Edwards Lifesciences immigration profile
This listing is sourced directly from Edwards Lifesciences's careers page and normalized into a canonical job model.