Armracolostrum

Director of Growth Creative Strategy

US - Remote · Director · Contract

Sponsorship not specifiedDetected 34 days ago

A/B TestingFigmaCanvaGoogle AnalyticsGrowth MarketingPerformance MarketingPremiere ProFinal Cut ProResearchLeadershipMentoring

About the role

We're seeking a Director of Growth Creative Strategy to lead and evolve the creative growth engine at ARMRA.
This highly strategic and creative leader will architect and scale performance marketing content operations-developing world-class workflows, creative testing frameworks, and channel-specific playbooks that drive customer acquisition and revenue growth.
This role will partner closely with Growth, Brand, Product, and Retention teams to transform complex health and wellness concepts into compelling, high-converting creative across Meta, TikTok, YouTube, Google, and emerging channels.

Own and continuously evolve ARMRA's performance creative strategy across acquisition channels.
Build and optimize creative testing frameworks, hook-farm systems, and content production workflows.
Develop scalable playbooks for concepting, UGC sourcing, scripting, editing, post-production, and creative QA.
Drive creative innovation while maintaining alignment with ARMRA's brand standards and scientific credibility.
Develop channel-specific creative roadmaps across Meta, TikTok, YouTube, Google/P-Max, Display, Audio, and emerging platforms.
Partner closely with Growth Marketing to improve creative performance, scale spend efficiently, and achieve CAC goals.
Establish creative refresh strategies that reduce fatigue and maintain performance at scale.
Lead creative experimentation initiatives, including incrementality testing, audience testing, and messaging validation.
Partner with Brand, Product, Retention, Community, and Growth teams to align creative strategies with business priorities.
Support product launches, promotions, seasonal campaigns, and new customer acquisition initiatives.

Track record of scaling Meta/TikTok spend while maintaining or lowering CAC.
Thrive on rapid iteration-you've turned "concept → live ad" in under 72 hours more times than you can count.
Deep bench of UGC creators, editors, and motion designers you can tap day-one.
7-10+ years driving performance creative for a growth-stage DTC brand (ideally CPG, wellness, or beauty).
Speak both creative and quant-comfortable dissecting ROAS tables, lift-study error bars, and pixel diagnostics.
Proven people leader-experience hiring, coaching, and developing small in-house creative teams (designers, editors, producers) while also managing freelance and agency partners.

Operate like an owner-proactive, deadline-obsessed, and comfortable in a fast-moving, ambiguity-heavy environment.

Translate complex science-backed product benefits into compelling, consumer-friendly narratives that drive conversion.
About ARMRA: ARMRA® was born from a near-fatal health crisis that forced its Founder & CEO, Dr.
As a pediatric neurologist, she turned to exhaustive research and ancient wisdom to find a solution-not just for herself, but for the growing health crisis affecting us all.

Builders, not passengers - We take ownership, thrive on momentum, and embrace challenges.
Resilient and resourceful - We find a way forward, even when the answer isn't obvious.
Direct and constructive - Feedback is a gift, and we embrace it in order to grow.
Performative - We don't play games, manipulate optics, or curate an image for external approval.
Entitled - We don't expect rewards without contribution.
Clock punchers - We don't attract those looking for just a "job"
we seek individuals who want to build careers, take ownership, and find joy in their work every day.

This listing is sourced directly from Armracolostrum's careers page and normalized into a canonical job model.