Lendingtree LLC

Product Manager, Funnel Optimization

Charlotte, NC, United States

Sponsorship not specified$120k-$160kDetected 29 days ago

Data AnalysisData VisualizationStatisticsA/B TestingComplianceProduct ManagementStakeholder ManagementSEOSEMGoogle AnalyticsLead GenerationLeadershipCommunicationCollaborationProblem SolvingMentoring

About the role

This role will be pivotal in enhancing user experiences and driving revenue growth through rigorous A/B and multivariate testing.
A critical component of this role will be balancing deep analysis with creative problem-solving and exceptional stakeholder management.

Responsibilities

Process Management: Design and oversee end-to-end A/B and multivariate testing strategies, from hypothesis generation to execution and analysis, ensuring statistical rigor and alignment with key business objectives.
Create processes to scale experimentation while delivering quick results.
Cross-Functional Collaboration & Stakeholder Management: Partner with product, marketing, design, analytics, and business leadership teams to identify, prioritize, and execute experiments that improve the customer journey across digital touchpoints for multiple lines of business.
Roadmap & Prioritization: Coordinate across multiple departments to understand needs and opportunities. Develop and manage a rolling, prioritized testing roadmap that is aligned with overarching business and user experience goals.
Data-Driven Decision Making: Demonstrated ability to identify areas for improvement within product workflows. Leveraging data and insights to drive measurable enhancements in performance, usability, and customer satisfaction.
Design and oversee end-to-end A/B and multivariate testing strategies, from hypothesis generation to execution and analysis, ensuring statistical rigor and alignment with key business objectives.
Partner with product, marketing, design, analytics, and business leadership teams to identify, prioritize, and execute experiments that improve the customer journey across digital touchpoints for multiple lines of business.
Develop and manage a rolling, prioritized testing roadmap that is aligned with overarching business and user experience goals.

Requirements

3+ years of experience in product management or experimentation roles, with a strong focus on A/B testing, multivariate experiments, and direct to consumer digital experiences.
Bachelor's degree in Marketing, Business, Data Analytics, or related field.
Proven track record of identifying growth opportunities, driving measurable improvements in conversion rates, user engagement, and business metrics through rigorous testing and optimization strategies.
Demonstrated ability to move initiatives forward quickly in a fast-paced, results-oriented environment.
Experience with traffic acquisition through multiple digital marketing channels (e.g., paid search, display ads, SEO, social) and media buying strategies.
Excellent communication and collaboration skills, with the ability to influence cross-functional teams and executive stakeholders using data and experiment results.
Strong understanding of customer experience principles, the ability to recognize phenomenal design and design experiments with user-centric focus.
Familiarity with experimentation methodologies (e.g., Bayesian statistics, multi-arm bandit testing).
Advanced data analysis skills with the ability to draw actionable insights from complex datasets and provide clear recommendations to non-technical stakeholders.
Experience in agile product development environments.
Experience with traffic acquisition through multiple digital marketing channels (e.g., paid search, display ads, SEO, social) and media buying strategies. Excellent communication and collaboration skills, with the ability to influence cross-functional teams and executive stakeholders using data and experiment results.
LendingTree is the nation's largest online lending marketplace. That means we connect customers with multiple lenders, so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders, so they make their best financial choices.
Our founder, Doug Lebda, founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.

Nice to have

Experience with experimentation tools (e.g., Optimizely, VWO, Adobe Target), web analytics platforms (e.g., Google Analytics, Adobe Analytics), and BI tools (e.g. Tableau, PowerBI) all a plus.
Experience working in financial services, lead generation, or a similar industry is preferred, but not required.

Compensation

Eligible for annual performance bonus

Benefits

Medical, dental, and vision insurance and 401(k) matching
We're a fast-paced company with an entrepreneurial bend.
We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.
Team Development: Mentor junior team members, fostering a culture of experimentation and continuous learning with the end user in mind.

Company info

LendingTree is the nation's largest online lending marketplace.
That means we connect customers with multiple lenders, so they find the best deals on loans, credit cards, savings accounts and insurance.
Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders, so they make their best financial choices.
Our founder, Doug Lebda, founded the company in 1996 after a frustrating house-hunting experience.
In those days, we mostly helped people find good mortgage deals.
Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.
The base pay range for this position in Seattle/New York/Colorado/California is $120,000-$160,000 however, base pay offered may vary depending on internal factors, job-related knowledge, and experience.
Eligible for annual performance bonus

Equal opportunity

LendingTree is the kind of company that not only promotes diversity and inclusion, we thrive because of these values.

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