Handshake

Director of Marketing, Enterprise AI

San Francisco, CA · Director · Full-time

Sponsorship not specifiedDetected 11 days ago

Agentic AISalesforceCRMGrowth MarketingSalesResearchLeadership

About the role

Handshake built the eval and human-data infrastructure that frontier AI labs rely on to make their models and agents better.
This is the founding marketing role for this new line of business - and at its core, a product marketing role: positioning, technical narrative, and sales partnership come first.
You'll have high visibility and close proximity to CEO Garrett.

We deliver capabilities from RL environments to expert-in-the-loop eval construction, and post-training systems.
You will be working with company leadership directly and you'll have the full weight of Handshake's marketing org, brand, and infrastructure behind you, with the autonomy to build the Enterprise AI motion from the ground up.
You'll lead and build the positioning, technical content, a lighthouse-account ABM motion, and sales enablement all while working directly with the Enterprise AI founding team.
It's a high-ownership opportunity inside a larger $250M+ company build-out.
If this line of business becomes what we expect it to, this founding role grows into a team you build and lead.
Own positioning and messaging end-to-end - define the ICP, build the competitive narrative, and stand up the messaging architecture everything else runs on
Build sales enablement from scratch - pitch decks, battlecards, objection handling - for a sales team currently working without a CRM or existing collateral

7+ years in B2B marketing with a strong product marketing foundation - this is a PMM-first role, not a generalist growth or demand gen seat
Experience partnering with enterprise sales in a high-ACV, complex technical sales motion - comfortable joining live demos and discovery calls, not just producing materials from a distance

Came up at a large, structured company (Salesforce, Google, etc.) before making the jump to a founding marketing role at an AI or technical B2B startup
Fluent in AI tooling as a way of multiplying personal output across content, research, and competitive intel, rather than just a topic you market

💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching

Handshake delivers benefits that help you feel supported - and thrive at work and in life.
The below benefits are for full-time US employees.
🎯 Ownership: Equity in a fast-growing company
💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching
🍼 Family Support: Paid parental leave, fertility benefits, parental coaching
💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend
📚 Growth: $2,000 learning stipend, ongoing development
🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days
Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers http://joinhandshake.com/careers.
Partner hand-in-hand with world-class AI labs, Fortune 500 partners and the world's top educational institutions
Build a massive, fast-growing business with billions in revenue
💻 Remote & Office: Internet, commuting, and free lunch/gym in our SF office

Handshake was founded on a simple belief that everyone deserves a path to a great career, regardless of where they went to school or who they know.
Today, we power 25 million job seekers, 1 million+ employers, and 1,600 educational institutions.
In 2025, we started Handshake AI and built the fastest-growing AI data business in history.
We work directly with frontier AI lab researchers to create evaluations, publish benchmarks, and push the boundary of data.
We've grown from $0 to ~$1B run rate and pay ~$60M to over 30K individuals every month.
Sold complex technical solutions into traditional, non-tech Fortune 500 enterprises (banking, insurance, retail) rather than exclusively tech buyers
Strong writer and storyteller who gets fluent in genuinely technical material fast
Operates independently with real agency in ambiguous, fast-moving environments - this team is early and self-directed, without a lot of hand-holding infrastructure yet
Team outings & referral bonuses
Gone zero-to-one before: launched a product, built a function, or served as a founding/solo marketer at an early-stage company
Now, we are pointing that same infrastructure at the enterprise: helping Fortune 500 companies in banking, insurance, retail, and legal build the eval and improvement loops their AI agents need to work safely and well in production.

This listing is sourced directly from Handshake's careers page and normalized into a canonical job model.