Shef Com
Director, Customer Acquisition
New York, USA · Director
Sponsorship not specifiedDetected 111 days ago
A/B TestingProject ManagementGoogle AdsMeta AdsPerformance MarketingCadenceCollaborationPublic Speaking
About the role
- This role demands someone who can seamlessly blend analytical rigor with creative problem-solving.
- The ideal candidate has deep expertise in performance marketing fundamentals but thinks beyond traditional tactics.
- You're equally comfortable hands on keyboard inside an ad platform, diving into complex attribution reporting, and presenting growth strategy to leadership.
Responsibilities
- Design and manage end-to-end growth campaigns-from audience targeting and creative testing to landing page optimization and budget pacing.
- Identify, design, and execute high-impact growth bets that can deliver step-function improvements to customer acquisition efficiency and scale.
- Collaborate with Marketing Analyst to drive reporting and attribution across all growth channels.
- Build dashboards that connect acquisition spend to subscriber cohorts, retention rates, and LTV.
- Your role at Shef will be to drive scalable growth across our chef-to-consumer marketplace through data-driven channel development and strategic experimentation.
- You'll own acquisition strategy and execution from Meta and Google to emerging channels like TikTok and OOH, building sustainable systems that maximize customer lifetime value while hitting aggressive CAC targets.
- This role reports to the Head of Marketing and is perfect for someone who wants to blend analytical rigor with creative testing to drive real business impact.
- Hands-On Campaign Management: Design and manage end-to-end growth campaigns-from audience targeting and creative testing to landing page optimization and budget pacing.
- Creative Production & Testing: Build and manage a high-velocity performance creative engine that produces 15+ new concepts monthly.
- AI-First Approach: Build the new playbook for modern growth marketing.
Nice to have
- Work cross-functionally with product, brand, and operations teams to align on growth priorities, share learnings, and inform strategy.
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This listing is sourced directly from Shef Com's careers page and normalized into a canonical job model.