Texas Capital

Director of Marketing Strategy

Dallas, TX · Director

Sponsorship not specifiedDetected 12 days ago

Product StrategyBrand StrategyResearchLeadershipCommunication

About the role

Texas Capital is built to help businesses and their leaders.
Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people's success - today and tomorrow.
Our bankers are seasoned financial experts who possess deep experience across a multitude of industries.

Lead the Product Marketing team to drive positioning, competitive intelligence, content strategies, and go-to-market initiatives
mentor and develop team members to strengthen marketing leadership capability
Lead cross-functional strategic planning initiatives to align Marketing, Product, and Sales leadership on market positioning, target audiences, value propositions, and long-term market narratives
Collaborate with Head of Marketing & Events and the broader Marketing team (Creative, Digital, Communications, Events) to translate strategic direction into integrated marketing programs, campaigns, and customer experiences
Build and maintain strategic partnerships with external agencies, research firms, and market intelligence providers to enhance marketing capabilities and insights
Lead the Product Marketing team to drive positioning, competitive intelligence, content strategies, and go-to-market initiatives; mentor and develop team members to strengthen marketing leadership capability
Strategic mindset combined with strong execution orientation; demonstrated ability to drive measurable business impact including revenue growth, market share gains, brand lift, or campaign ROI
Project and portfolio management discipline; ability to manage multiple concurrent initiatives, operate in matrix environments, and adapt to changing priorities

8+ years of B2B marketing, product strategy, or marketing leadership experience, with at least 4 years in a senior strategic leadership role
Demonstrated expertise in marketing strategy, brand strategy, competitive positioning, and portfolio management within complex, enterprise-scale financial services or B2B solutions
Proven track record leading product marketing or marketing teams
experience managing cross-functional initiatives and driving organizational alignment
ability to synthesize market data, customer research, competitive intelligence, and business metrics into strategic direction
ability to simplify complexity, craft compelling market narratives, and influence senior leadership
BBA in Marketing, Business, or a related field; MBA degree or advanced business credential preferred

BBA in Marketing, Business, or a related field
MBA degree or advanced business credential preferred
Deep understanding of financial services market dynamics, customer needs, and competitive landscape
knowledge of digital banking, treasury services, and investment services a plus

This listing is sourced directly from Texas Capital's careers page and normalized into a canonical job model.