Gen Digital Inc.

Consumer Insights & Strategy Lead - Trust Services

USA - New York, NY

Sponsorship not specified$160k-$185kDetected 1 day ago

Computer VisionA/B TestingResearchLeadershipCommunicationCollaborationPublic Speaking

About the role

You'll work with people who back each other, respect each other and understand that our differences are a competitive advantage.
And it's flexible enough to give you the space to do your best work.
We bring together different research disciplines and synthesize insights from across data sources, to tell coherent customer stories and ground decisions in evidence across Marketing, Product and Commercial teams.

Act as a trusted advisor to the Segment Lead / Brand Lead and their virtual leadership team on segment strategy, performance, customer base and competitive context for your business segment.
Business strategy & decision support
Develop compelling "so what / now what" narratives, presentations and workshops that help leaders and teams move from evidence to decision, creating clarity and alignment around key priorities.
Support stakeholders in evaluating strategic options and trade-offs relating to growth, customer experience, proposition development, portfolio choices and go-to-market decisions.
Play a leading role in developing the quarterly State of Play (integrated customer narrative) in collaboration with Insight team colleagues.
Proven track record of partnering with senior stakeholders on major strategic or commercial decisions (e.g., portfolio strategy, brand positioning, proposition development, experience design, go-to-market).
Strong storytelling and communication - comfortable simplifying complexity, building clear narratives and presenting confidently to senior audiences.
Collaborative and credible - able to work effectively across teams, building trust and alignment in a matrix environment.
We're always looking for smart, fearless and high-impact talent who see AI as a teammate - leveraging it to move faster and deliver meaningful results.
Consumer Insights & Strategy Lead - Trust Services

Sit as a virtual member of the segment/brand leadership team, bringing the voice of the customer into key decisions.
Frame and scope the critical questions the business needs to answer.
Synthesize diverse inputs into clear, actionable narratives that influence direction.
Strategic business partnering
Frame and refine critical business questions (e.g., portfolio choices, proposition direction, target audiences, pricing/packaging, experience priorities).
Bring a customer- and evidence-centred perspective into business planning, roadmap discussions and major investment or trade-off decisions.
Represent the voice of the customer in key forums - challenging constructively, highlighting risks and opportunities, and helping leaders see decisions through a customer lens.
Synthesize evidence from multiple sources - including customer insight, analytics, CX, market intelligence, commercial performance and external trends - into clear strategic recommendations for the business.

The annual base salary for this position is expected to be in the range of 160,000 - 185,000 USD.
Base salary is one component of Gen's total compensation package, which includes annual bonus, 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.
When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career - from flexible working options and time off to competitive pay, benefits and well-being programs.
We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.
Learning agenda and insight activation
Define and maintain a prioritised learning roadmap for your business area, aligned to the biggest opportunities, risks and decisions.

The Insights & Strategy team creates deep organizational understanding of our customers, markets and competitors so we can develop customer-centric products, services and communications that drive business growth.
Role summary
Consumer Insights & Strategy Lead is a senior individual contributor who acts as a strategic advisor to segment and brand leadership for either Cyber Safety (Norton & Avast) or Trust-based Solutions (LifeLock & MoneyLion).
Their primary responsibility is not to generate research, but to help the business make better decisions.
They connect customer understanding, market dynamics, competitive context and commercial performance to shape growth strategy, portfolio choices, proposition development and customer experience priorities.
The role sits at the intersection of strategy, customer insight and stakeholder leadership.
Shape and prioritise the learning agenda for your segment in partnership with the wider Insight team.
Success is measured by the quality of business decisions influenced, not the volume of research delivered.
Customer-obsessed - motivated by building a truthful, nuanced view of our customers and using it to drive better decisions.
At Gen, we are scrappy and relentlessly customer driven.

equal opportunity employer, and we're committed to fair, inclusive practices at every stage of the candidate and employee journey.
Gen is an equal opportunity employer, and we're committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.

Important Application Note - When you apply, please include your current city and country and let us know your work status (e.g. visa status, right to work in the relevant country, etc.).

This listing is sourced directly from Gen Digital Inc.'s careers page and normalized into a canonical job model.