Code and Theory

Adobe Alliances Manager (US)

New York, New York, United States · Director

Sponsorship not specified$145k-$175kDetected 69 days ago

HubSpotSalesforceMarketoExcel5G/LTELeadershipCollaboration

About the role

The Manager, Adobe Alliance is the operational engine of Code & Theory's Adobe co-sell motion.
We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients.

Own deal registration and Partner Portal hygiene across Adobe, ensuring every qualified opportunity is registered, current, and progressing
Drive joint account planning with Adobe Account Executives, Partner Account Managers, and AVPs across priority verticals (FSI, Retail, Sports/Media)
Build and maintain whitespace analyses using Crossbeam, BuiltWith, and HubSpot to surface Tier 1 target accounts
Partner with C&T sales and account leads to package opportunities for Adobe field engagement (POI emails, sales sheets, joint pitch decks)
Track and report on partner-sourced and partner-influenced pipeline weekly, with clear progression metrics
Build and maintain the Adobe Partnership Intelligence Index - scoring contacts, accounts, and relationships across the Adobe field organization
Provide partner program support to emerging Tier 2 alliances (Sanity, Optimizely, Vercel) including registration, account mapping, and field outreach
Help design lightweight operational rhythms for each Tier 2 partner that scale without adding headcount
4-7 years in partner, alliance, or channel management - with at least 2 years owning the Adobe partnership directly at an agency or systems integrator
Experience inside the Adobe Solution Partner Program at a top-tier digital, brand, consulting, or services firm (e.g., Merkle, Razorfish, Huge, R/GA, Critical Mass, AKQA, Deloitte Digital, Accenture Song, Bounteous, Rightpoint, Material, DEPT, Perficient, Slalom, Capgemini, Cognizant, VML, Wunderman Thompson)

Proven pipeline contribution and ability to speak specifically to deals you registered, accounts you opened, or co-sell motions you ran, with revenue numbers attached
Comfort in front of Adobe AEs, PAMs, and AVPs, and equally comfortable in front of C&T senior leadership
You have lived inside the Adobe ecosystem at an agency.

Vertical depth in Financial Services, Retail/CPG, or Sports/Media
Based in the New York metro area, or willing to be in-market regularly for client meetings, Adobe events, and team offsites

from tech to CPG, financial services to travel & hospitality, government and education to media and publishing.
The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent.
Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

Maintain a live account map of Adobe field contacts, including org structure, coverage, and engagement history

Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology.
With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve.
We have teams distributed across North America, South America, Europe, and Asia.
The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Current, and TrueLogic.
Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing.
We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.
We're always on the lookout for smart, driven, and forward-thinking people to join our team.
The target range of base compensation for this role is $145,000 - $175,000.

This listing is sourced directly from Code and Theory's careers page and normalized into a canonical job model.