ServiceNow
Senior Manager, GTM Strategy & Process Optimization
San Diego, California, United States · Senior · Contract
Sponsorship not specified$140k-$245kDetected 10 hours ago
Process Improvement
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37Unrated
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Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
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About the role
- Become an expert in ServiceNow Marketing and Sales processes and systems.
- Define the handoffs, SLAs, and rules of engagement that govern how work moves between Marketing, GBA, and Sales for each initiative.
- In order to be successful in this role, we need someone who has:
Responsibilities
- Serve as the directly responsible owner for a major GTM initiative, carrying it end to end across process design, business requirements, data integrity, and adoption.
- Take ambiguous problems, ask the right questions, convene the right people, and define current and future state through structured working sessions and process design.
- Document current- and future-state processes- turning working sessions into clear, maintainable process artifacts.
- Translate process design into clear business requirements and acceptance criteria, and represent MarCom's interests within cross-functional system workstreams.
- Partner with technical, data, and change management teams - owning the business definition and managing clean handoffs to their specialized execution via structured briefs.
- Demonstrated experience writing business requirements and acceptance criteria, and partnering with technical teams through build and UAT.
Requirements
- Ability to translate business strategy into operational requirements.
- The ability to move fluidly from whiteboard strategy to documented business requirements - equally comfortable framing the problem and specifying the solution.
Nice to have
- 10+ years of experience in B2B Marketing functions
- marketing operations and process management a plus.
- Proven track record implementing and optimizing processes in complex, cross-functional environments - ideally connecting marketing, sales, and operations.
Skills
- Hands-on experience documenting business processes at L1-L3 using Miro, Lucidchart, or equivalent tools.
Compensation
- Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.
Benefits
- We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
Company info
- For positions in this location, we offer a base pay of $139,900 - $244,800, plus equity (when applicable), variable/incentive compensation and benefits.
Equal opportunity
- ServiceNow is an equal opportunity employer.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law.
- In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
- Accommodations
Visa & Work Authorization
- Export Control Regulations
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This listing is sourced directly from ServiceNow's careers page and normalized into a canonical job model.