GenScript/ProBio
Regional Marketing Director
United States · Director
Sponsorship not specifiedDetected 28 days ago
Data VisualizationProject ManagementStakeholder ManagementMarketing AnalyticsCRMSalesCRISPRMolecular BiologyResearchLeadershipCommunicationCollaboration
About the role
- Localize global campaigns, product launches, messaging, and content for regional markets and customer segments.
Responsibilities
- Develop and execute regional marketing plans aligned with global business priorities and regional commercial goals.
- Lead segment-tailored demand generation campaigns across digital, email, events, and sales enablement channels.
- Partner closely with sales leadership to identify growth opportunities, support pipeline development, and improve lead follow-up and conversion.
- Own regional event strategy, including conferences, tradeshows, seminars, roadshows, customer workshops, live events and partner activities.
- Collaborate with product marketing and business units to support growth across GenScript's product and service portfolios.
- Track and report campaign performance, including lead quality, conversion, pipeline contribution, event ROI, and marketing investment efficiency.
- Manage regional marketing budget, vendors, agencies, and cross-functional execution.
- Lead and develop regional marketing team members as applicable.
- GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.
Requirements
- Bachelor's degree in Marketing, Business, Life Sciences, Biotechnology, Biology, Chemistry, or a related field.
- 8+ years of B2B marketing experience, preferably in life sciences, biotechnology, pharmaceutical services, CRO/CDMO, laboratory products, or scientific services.
- 3+ years of experience in regional marketing, field marketing, demand generation, or commercial marketing leadership.
- Strong experience with sales alignment, funnel management, events, campaign analytics, and performance reporting.
- Ability to translate complex scientific or technical offerings into clear customer value propositions.
- Proven ability to develop and execute integrated campaigns that generate qualified leads and measurable business impact.
Nice to have
- Advanced degree in life sciences, business, or marketing.
- Familiarity with areas such as gene synthesis, molecular biology, protein expression, antibodies, peptides, mRNA, CRISPR, cell and gene therapy, instruments, or AI-driven drug discovery.
- Experience with CRM, Power BI, Tableau, or related reporting tools.
- The ideal candidate is a strategic, data-driven, and customer-focused marketing leader who understands the life sciences market and knows how to turn regional insights into impactful marketing programs.
- GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce.
- Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources.
- GenScript/Probio does not request personal information from candidates through individual email or any other platform.
- Experience working in a global, matrixed organization preferred.
Skills
- Excellent communication, stakeholder management, project management, and leadership skills.
Benefits
- include medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one.
- We offer paid parental leave after just three (3) months of employment, and a paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays.
Company info
- Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a well-recognized biotechnology company, GenScript has a team of approximately 6,165 employees and has served more than 200,000 customers across over 100 countries and regions.
Equal opportunity
- equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce.
Visa & Work Authorization
- ity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protecte
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