Viralnation

Associate Director, Strategy (Influencer Marketing)

United States · Director

Sponsorship not specifiedDetected 56 days ago

Project ManagementInfluencer MarketingBusiness DevelopmentPerformance ManagementResearchLeadershipCommunicationCollaborationMentoringPublic Speaking

About the role

Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world's fastest-growing digital brands.
While we continuously exceed our goals, we need your help - our success is only as great as our people.
The Associate Director, Strategy is an elite strategic leader who independently runs senior-level strategy work across both client and business growth and ongoing delivery.

Independently lead senior-level strategy work end-to-end across client and business growth opportunities and ongoing account delivery.
Turn qualitative and quantitative insights into clear, actionable recommendations that drive measurable outcomes for clients and the business.
Own the quality and delivery of strategic work across major projects or workstreams within larger accounts or business contexts.
Architect integrated, social-first strategies with fluency across Influencer, Community Management, Earned, Experiential, and Owned, with a clear POV on how each lever drives audience, business, and brand outcomes.
Partner with clients to define the true nature of the business problem before solutioning, translating data-backed recommendations into clear direction that drives real creator performance.
Drive constant strategic innovation by introducing new frameworks, tools, and points of view that elevate the team's output.
Serve as a strong day-to-day senior client partner, alongside client services, presenting and selling strategic thinking confidently to mid-senior and executive client stakeholders.
Lead strategy across major RFPs, proposals, pitches, and existing client expansion opportunities.
Partner with Sales, Client Service, Business Intelligence, and senior leadership to articulate Viral Nation's competitive advantages and shape compelling strategic narratives.
Mentor junior strategists and support the development of strategic upleveling across the department.

Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward.
8+ years of agency or in-house experience across social, creative, content, influencer/creator, business development, and/or strategy.
Proven track record independently leading senior-level strategy work on Fortune 500 and enterprise brands.
Strong track record leading RFPs, proposals, pitches, and client expansion plans end-to-end.
Visionary mindset with the ability to turn thought-starters into fully integrated strategies, pitch decks, and campaigns.
Experience interfacing and presenting to c-suite executives.
Experience working directly with brands and at agencies.
Bachelor's degree in marketing, communications, or a related field.

Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates - our hiring teams make all hiring decisions.
AI note-taking tools may be used during interviews.

progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone.
Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
At Viral Nation, compensation is structured, performance-led, and market-aligned.
Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Viral Nation is committed to diversity, equity and inclusion in our agency.
Participate in recruitment, onboarding, and continuous learning initiatives that elevate team capability.

This listing is sourced directly from Viralnation's careers page and normalized into a canonical job model.