Exel

Exel

Associate Director, Digital Marketing

Alameda, CA · Director

Sponsorship not specified$182k-$257kDetected 32 days ago
Data AnalysisA/B TestingSEOSEMCRMLead GenerationFDA RegulatoryResearchCommunicationCollaborationTime ManagementMentoring

About the role

  • SUMMARY/JOB PURPOSE (Basic purpose of the job): The Associate Digital Marketing Director - Web Email will be a key member of the Exelixis digital marketing team.
  • Work Environment/Physical Demands: Our office is a modern, open-plan space that foster collaborations and creativity.

Responsibilities

  • Plan and manage promotional website and email tactics that drive increased awareness of CABOMETYX for multiple FDA-approved indications and prepare for the launch of zanzalinitinib (pending FDA approval)
  • Develop and execute brand digital assets on time and on budget, in collaboration with promo marketing, legal, regulatory, BI, and technology/CSAO partners.
  • Manage agency partners to ensure high-quality strategy, content, and execution.
  • Partner with GI + GU Marketing, Sales, Market Access to ensure consistent messaging and customer experience across all digital assets
  • Seek opportunities to optimize, test, or advance new capabilities and share learnings across the organization.
  • Partner with data analytics team and agencies on marketing data warehouse and performance dashboards for reporting NPP data and KPIs across channels
  • Develop A/B testing plans and content requirements for campaign optimization.
  • Reporting to Director of Digital Marketing, this position will be responsible for developing and ensuring execution of strategically aligned non personal tactics within web and email channels, partnering closely with teammates focused on media channels.
  • This position involves planning and executing high-quality, timely, and impactful digital customer experiences through key channels, working closely with promo marketing, legal, regulatory, BI, and technology/CSAO partners.
  • This role will also own creative brief development and business requirements gathering for external agencies and internal partners.

Requirements

  • Bachelor's degree in related discipline and 11 years of related experience
  • Master's degree in related discipline and 9 years of related experience
  • Business travel (~25%) is required.
  • It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
  • It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
  • The ideal candidate has a strong pharma marketing and digital background, with solid understanding of how to use technology and data to achieve brand objectives for a pharmaceutical product with multiple indications.

Nice to have

  • Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries
  • Prior marketing experience working in Oncology product launch is preferred

Skills

  • Proven work experience as a Digital marketing strategist or Digital marketing manager
  • Proven ability to work with cross-functional teams and demonstrate strong collaboration skills
  • Reporting and analytics experience across media and digital channels
  • Hands on experience with online marketing tools and practices
  • Talent for blending innovation with pragmatic execution
  • Strong presentation, verbal and written communication skills
  • Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes
  • Some business travel is required
  • Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results
  • Bachelor's degree in related discipline and 11 years of related experience; or
  • Master's degree in related discipline and 9 years of related experience; or
  • Equivalent combination of education and experience.

Compensation

  • The base pay range for this position is $181,500 - $257,000 annually.
  • The base pay range may take into account the candidate's geographic region, which will adjust the pay depending on the specific work location.

Benefits

  • The base pay offered will take into account the candidate's geographic region, job-related knowledge, skills, experience and internal equity, among other factors.
  • Employees are also eligible for a discretionary annual bonus program, or if field sales staff, a sales-based incentive plan.
  • Manage approval of digital marketing materials with Regulatory, Legal, and Medical
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This listing is sourced directly from Exel's careers page and normalized into a canonical job model.