Goodrx

Sr. Director, Integrated Marketing

Remote USA · Director

Sponsorship not specified$218k-$350kDetected 30 days ago

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About the role

We are seeking an experienced and visionary Sr.
Director, Integrated Marketing role is a high-impact leadership position.
It requires an individual who is both a strategic thinker and a successful tactician

Lead go-to-market marketing initiatives for new products. Develop GTM plans and oversee launches that drive strong initial user acquisition and continued revenue growth.
Partner closely with cross-functional teams including Creative, Product, Insights, Digital Experience, PR, CRM, Lifecycle Marketing, PharmaDirect, EmployerDirect, Retail and Marketing Analytics to ensure the delivery of holistic and measurable marketing plans.
Develop and oversee processes to enable the seamless delivery of integrated marketing activities for go-to-market launches and ongoing marketing initiatives.
Manage the day-to-day execution of marketing initiatives to ensure these are delivered on-time, on-budget and with the highest level of quality.
This includes developing robust tactical plans, capturing stakeholder updates, managing timelines and providing regular and clear communication to all relevant partners, including senior leadership.
Demonstrate the effectiveness of marketing investment for the business through both short- and long-term measurement, across brand & performance metrics. Partner with Business Intelligence to establish the right measurement frameworks and KPIs for assessment.

Proven leadership experience, with the ability to inspire and motivate cross-functional teams.
Proven presentation skills, able to articulate and justify your ideas and recommendations with clarity and confidence.
Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels. Proven presentation skills, able to articulate and justify your ideas and recommendations with clarity and confidence.
Strategic thinking and analytical skills, with a data-driven approach to decision-making.
Highly organized and detail-oriented. Able to establish effective processes to ensure campaigns are delivered efficiently and with high impact.
Understanding of digital marketing channels, social media platforms, content marketing, and PR/partnership strategies.
A consumer-centric customer approach, able to understand and anticipate the needs and preferences of our target audiences.
A growth mindset and a curiosity for learning, willingness to experiment, iterate, and adapt to changing environments and feedback.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Bachelor's degree in Marketing, Business or related field or the equivalent in years of experience.
Master's degree or MBA is strongly preferred.

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name

Our goal is to help Americans find convenient and affordable healthcare.
We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits.
Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave.
If you need any assistance or accommodations due to a disability, please reach out to us at accommodations@goodrx.com.
GoodRx is America's healthcare marketplace.

This listing is sourced directly from Goodrx's careers page and normalized into a canonical job model.