Diracinc
Marketing Associate
New York City
Sponsorship not specified$70k-$100kDetected 204 days ago
PythonFigmaCanvaSEOHubSpotWebflowResearchLeadershipWritingAdaptability
About the role
- You'll take over work we've previously split between agencies and team members, bringing it fully in-house so you can execute end-to-end and move fast.
- Share clear reports and insights with the team. - Experiment & Iterate - Test new channels, content formats, and growth tactics to keep us ahead of the curve.
Responsibilities
- Own the Growth Strategy - Define and execute our marketing plan in partnership with leadership. You'll manage the budget, set priorities, and be accountable for results.
- Run Paid Campaigns - Personally manage our Ad spend across all digital channels. Test, refine, and optimize for CAC and ROI.
- Drive Content Creation - Write long-form and short-form content-case studies, blog posts, thought leadership, and social posts-on behalf of executives, product, and sales teams.
- Manage Web Presence - Own updates to our site, publish new content, manage sitemaps, and ensure SEO best practices are in place.
- Lead SEO & Optimization - Conduct keyword research, track rankings, and make hands-on improvements to drive organic traffic.
- Measure & Report - Track lead volume, CAC, ad performance, content output, and brand reach. Share clear reports and insights with the team.
- Own the Growth Strategy - Define and execute our marketing plan in partnership with leadership.
- You'll manage the budget, set priorities, and be accountable for results.
Requirements
- Comfort with paid advertising platforms, including LinkedIn Ads and Reddit Ads.
- Strong writing skills-you can create clear, compelling content for technical and business audiences.
- High agency and execution-you move fast, stay organized, and take full ownership from idea to result.
- Curiosity and adaptability-you're willing to learn new tools and approaches to get better results.
- Basic technical comfort-able to work in Webflow, manage SEO tools, and set up analytics tracking.
- Interest in manufacturing, engineering, or industrial tech.
- Strong love for your country-a conviction around the importance of restoring American superiority in manufacturing and a strong belief the the virtues of a world that follows the example we set here in these United States.
Nice to have
- Experience with Webflow, HubSpot, data enhancement, and other related marketing tools.
- Knowledge of SEO best practices, from keyword research to on-page optimization.
- Familiarity with industrial or manufacturing sectors.
- Exposure to B2B SaaS or technical marketing.
- Technical competence as evidenced by the ability to write basic Python scripts, or others collect, prepare and parse data.
- Equal Opportunity Employer
- Dirac is an Equal Opportunity Employer
- This role is fully in-person at our NYC office.
Skills
- Dirac is on a mission to reindustrialize The West.
- American manufacturing is broken-burdened by inefficiency, bureaucracy, and outdated processes.
- How You Will Contribute
Compensation
- Exposure to B2B SaaS or technical marketing.
- Technical competence as evidenced by the ability to write basic Python scripts, or others collect, prepare and parse data.
Benefits
- Save on transportation costs with our commuter benefits program.
- Health, Dental, Vision Insurance: Comprehensive coverage to ensure you and your family stay healthy.
- Generous Paid Time Off: Enjoy flexible, high-trust PTO and sick leave.
- Stock Options: Participate in our success with a generous stock option plan.
Company info
- We are pioneering Model-Based Manufacturing, where context-aware production planning informs design in real-time-eliminating the disconnect between engineering and manufacturing.
- Our platform automates what can be automated and captures tribal knowledge where automation falls short, creating a seamless system for building at scale.
- We're building the tools modern manufacturers need to move faster and build better, the pillars of a more abundant future.
- We are a mission-driven company of world-class engineers and operators with a culture of high trust, high agency, and high autonomy.
- You'll own and run our marketing and growth engine-ads, content, SEO, sponsorships, and more.
- You'll measure, improve, and iterate, driving leads, awareness, and ROI across our core channels.
Equal opportunity
- Dirac is an Equal Opportunity Employer; employment with Dirac is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.
- Location & Travel
- Employment is restricted to U.S. Persons as defined by ITAR (22 CFR §120.15)
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