Affirm
Brand Marketing Manager
Remote US · Senior
No sponsorship$165k-$225kDetected 16 days ago
RESTBrand StrategyLeadershipCommunication
Stay score
odds of building a lasting career here
61Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →Employer immigration record
from this employer's Department of Labor filings
Green-card intent detected
Affirm, Inc. obtained a prevailing wage determination for Data Scientists in San Francisco, CALIFORNIA on 2026-06-24. No matching green-card filing appears in our data yet. The determination expires in 16 days (2026-09-21), and a green-card filing must follow before then or the employer starts over.
Files H-1B transfers
12 transfer filings in the last year, covering 12 workers. Median labor-condition decision: 8 days. An employer that already files transfers is one that can take over an existing H-1B.
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- We're looking for a Brand Manager to turn business priorities and consumer insight into campaigns that shift perception and drive measurable demand.
- You'll own campaign strategy from brief through launch and retros, aligning partners, sharpening priorities, and ensuring every expression builds a more distinctive, trusted and effective Affirm brand.
Responsibilities
- Own campaign strategy and architecture for priority brand and partner moments, including co-marketing projects with key merchants and ongoing merchant and promotional campaigns outside the major seasonal moments.
- Drive early strategic thinking and lead brief development for partner campaigns, shaping how Partner Marketing, Product Marketing, Creative, Social, Paid, and Comms work together on audience, narrative, channel roles, and definition of success.
- Advise these teams on tradeoffs and complex calls, and review creative to ensure execution teams have what they need to build and ship excellent work.
- Set campaign GTM strategy and investment priorities across brand and partner moments, determining how Brand Operations resources timelines and workflow and how channel leads allocate budget.
- You're comfortable operating in a complex, matrixed marketing organization, and you're capable of building alignment across cross-functional partners through influence.
- You use data to develop and articulate a clear point of view, while staying collaborative and open to new information changing your mind.
- Own brand measurement and reporting in partnership with paid and analyst functions, both for brand overall and campaign by campaign.
Requirements
- Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office.
- You have 8-10 years in brand marketing, integrated marketing, or a closely related discipline, with experience managing full campaigns from strategy to launch, ideally at both an agency and in-house teams.
Compensation
- Employees new to Affirm typically come in at the start of the pay range.
Benefits
- Build a learning culture.
- Maintain the integrity of the brand health tracker, hold execution partners accountable to the brief, and give leadership a clear, recurring read on what's working and what needs to change.
- You have a track record of building brand awareness, equity, and differentiation through data and consumer insight, and can evaluate performance against business KPIs.
- Bonus. Experience with extending campaigns to global markets, and working in fintech, financial services, or another trust-sensitive category is a plus.
- Equity Grade - 6
Company info
- Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
- About the Brand & Communications team
- Brand and Communications shapes how the world sees Affirm, and how Affirm chooses to be seen.
- That means showing up where perception takes shape:
- in culture and press, across Affirm's owned and paid channels, and within the company.
- We hold a high standard for craft and clarity, and we work to make Affirm a brand people understand, trust, and are proud to choose.
Visa & Work Authorization
- Please note that visa sponsorship is not available for this position.
This listing is sourced directly from Affirm's careers page and normalized into a canonical job model.