CrashPlan
Head of SMB Growth Marketing
Remote, Canada
Sponsorship not specifiedDetected 5 days ago
A/B TestingCRMGrowth Marketing
About the role
- With its comprehensive backup and recovery capabilities for data stored on servers, on endpoint devices, and in SaaS applications, CrashPlan's solutions are trusted by entrepreneurs, professionals, and businesses of all sizes worldwide.
- From ransomware recovery and breaches to migrations and legal holds, CrashPlan's suite of products ensures the safety and compliance of your data without disruption.
- This role is focused on scaling SMB trial starts, improving trial-to-paid conversion, and driving measurable pipeline growth across the funnel.
Responsibilities
- As Head of SMB Growth Marketing, you'll own CrashPlan's SMB growth engine across acquisition, conversion, and pipeline acceleration.
- Someone who knows how to build high-performing campaigns, improve funnel performance, streamline workflows, and move quickly without sacrificing quality.
- A player-coach who enjoys rolling up their sleeves to execute, build scalable systems, and use AI to improve efficiency, accelerate experimentation, and remove friction across the funnel.
Requirements
- 7+ years of experience in growth marketing, demand generation, or related SaaS growth roles
- Proven experience driving measurable pipeline growth and improving conversion performance
- Hands-on experience using AI to improve growth marketing execution through experimentation, reporting, operational workflows, funnel optimization, and process automation
- Strong understanding of customer acquisition, lifecycle marketing, funnel optimization, and conversion strategy
- Experience scaling trial acquisition and improving trial-to-paid conversion
- Experience building and scaling high-performing growth campaigns with measurable business impact
Nice to have
- Bachelor's degree in Marketing, Business Administration, or related field
- Strong analytical and operational mindset with a passion for solving problems and improving systems
- Comfortable working directly in marketing automation, CRM, analytics, and reporting platforms
- CrashPlan values workplace diversity and ensuring an environment of mutual respect.
Skills
- Scale SMB trial starts and improve trial-to-paid conversion performance
- Help build a more agile, experimentation-driven growth culture
Compensation
- The total on-target compensation for this position is up to $205,000, which includes a variable target based on assigned metrics, in addition to a full range of benefits.
Company info
- C rashPlan ® provides cyber-ready data resilience and governance in a single platform for organizations whose ideas power their revenue. With its comprehensive backup and recovery capabilities for data stored on servers, on endpoint devices, and in SaaS applications, CrashPlan's solutions are trusted by entrepreneurs, professionals, and businesses of all sizes worldwide. From ransomware recovery and breaches to migrations and legal holds, CrashPlan's suite of products ensures the safety and compliance of your data without disruption.
- NOTE - We are considering remote Canada based candidates.
- What You Will Be Doing:
- We're looking for a hands-on growth marketer who loves demand generation, driving conversion, experimenting relentlessly, and using AI to build smarter, more efficient growth programs.
- C rashPlan ® provides cyber-ready data resilience and governance in a single platform for organizations whose ideas power their revenue.
- We're looking for someone who understands how to combine strong growth fundamentals with modern AI-enabled execution.
- Reporting to the VP of Demand Generation, this is a highly hands-on role with meaningful ownership, visibility, and impact across the business.
- Day In the Life:
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This listing is sourced directly from CrashPlan's careers page and normalized into a canonical job model.