Medcan
Manager, Go-to-Market
Toronto · Full-time
Sponsorship not specified$85k-$117kDetected 1 hour ago
AccessibilityProject ManagementStakeholder ManagementSalesforceCRMRecruitingHRLeadershipCommunicationCollaborationCritical ThinkingAdaptabilityMicrosoft Office
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odds of building a lasting career here
26Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70
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About the role
- In this role, you'll craft effective go-to-market strategies, oversee execution, and measure results in a fast-paced environment.
- Your expertise spans a broad range of marketing tactics, enabling you to understand your portfolio to segment audiences deeply, and tailor approaches across diverse channels.
- Adaptable and curious, you thrive in ambiguity, take initiative, and bring a proactive mindset to everything you do.
Responsibilities
- Plan campaigns with precision, leveraging historical data, key insights, customer analysis and market trends to establish lead forecast targets, working closely with Sales & Analytics to measure ongoing performance to continuously optimize marketing strategies.
- Write clear and accurate marketing briefs to outline all deliverables and objectives for agency partners and internal creative & content team(s).
- Develop and execute lifecycle management strategies that engage clients at each stage of their journey, including lead nurturing, pre- and post-appointment engagement, cross-sell and up-sell, retention and loyalty.
- Partner with Product, Operations, Clinical and Digital teams to identify opportunities to improve the client experience, increase usage of digital tools and create timely communications that encourage ongoing engagement with Medcan services.
- Effectively use project management tools and best practices to develop timelines, track deliverables, manage project team resources and stakeholders, and meet in-market dates.
- Manage, coach and inspire a Campaign Specialist (direct report) who is responsible for day-to-day marketing activities that support campaign set-up, stakeholder management and follow-up, execution and measurement.
- Proven experience in marketing strategy and execution across digital ads, display, search, social media, email, and other marketing channels, with an understanding of KPIs to optimize performance.
Requirements
- Minimum 7-10 years of progressive work experience with a focus on marketing communications and/or lifecycle management, with a minimum of 2 years' people-management experience.
- Significant depth of knowledge and proven experience in marketing and multi-channel communications, and measurement
- Strong preference for proficiency in tools such as Microsoft Office Suite, and Asana (or equivalent) and experience working with reporting and analytics tools such as Salesforce, Power BI.
Nice to have
- Bachelor's degree (or equivalent) in business (marketing and/or communications focus preferred) or other relevant areas of study.
Compensation
- Develop annual and quarterly marketing campaigns and programs to drive the acquisition of new clients from multiple channels and tactics, including but not limited to digital and traditional media, owned channels, CRM, referral programs and events to reach both new and existing clients.
Benefits
- Reporting to the Director of Go-to-Market, you'll lead initiatives that drive client acquisition, engagement and loyalty for our Annual Health Assessment, Live Well Assessments and Programs.
Company info
- We strive to ensure all stakeholders have a fair opportunity to participate in our community.
This listing is sourced directly from Medcan's careers page and normalized into a canonical job model.