Caseware

Caseware

VP, Demand Generation (Growth Marketing)

Toronto, ON · Vp · Full-time

Work authorization requiredDetected 184 days ago
Data AnalysisSEOEmail MarketingHubSpotSalesforceMarketoCRMGrowth MarketingFinancial AnalysisAccountingRecruitingLeadershipCommunicationCollaborationFinancial Reporting

About the role

  • While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!
  • As the VP, Demand Generation (Growth Marketing), you will be responsible for driving scalable, data-driven marketing programs that fuel pipeline growth and revenue.
  • This is a hybrid role, working from office 3 days a week from our Downtown, Toronto office.

Responsibilities

  • Your contributions directly affect how our clients manage financial processes and drive their success. ▪️Recognition and rewards matter to us.
  • Work on international projects and collaborate with a diverse, global team.
  • About Caseware: Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments.
  • Our teams are continually collaborating, innovating, and building upon our existing suite of products.
  • With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like.
  • One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way.

Nice to have

  • 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role.
  • Proven track record of scaling global demand generation programs in SaaS or technology environments.
  • Deep expertise in digital marketing channels, marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Salesforce Marketing Cloud), and CRM systems (e.g., Salesforce).
  • Strong analytical skills with experience in marketing attribution, funnel metrics, and ROI analysis.
  • Exceptional leadership, communication, and cross-functional collaboration abilities.
  • Experience in the accounting or audit industry is a plus but not required.

Skills

  • Oversee marketing operations, attribution modeling, and performance reporting to ensure data-driven decision-making.

Compensation

  • We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance. ▪️We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insura

Company info

  • Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments.
  • With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.
  • We welcome and encourage candidates of all backgrounds to apply.
  • Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at talent@caseware.com.
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This listing is sourced directly from Caseware's careers page and normalized into a canonical job model.