OpenLoop Health
Performance Marketing Lead
United States - Remote
Sponsorship not specifiedDetected 1 day ago
Data AnalysisGoogle AdsWritingGrowth MarketingPerformance MarketingResearchLeadershipCommunicationCollaboration
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16Unrated
Cap-exempt (no lottery)0
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Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- You will be instrumental as OpenLoop expands its self-service, product-led growth motion and reaches more small and midsize businesses through our brick-and-mortar business units.
Responsibilities
- Performance Marketing Strategy: Partner with the Director of Product-Led Growth and VP of Marketing to develop growth marketing strategies that support OpenLoop's product-led growth, SMB, and brick-and-mortar business objectives.
- Paid Media Channel Ownership: Develop channel strategies across Meta, Google Ads, TikTok, YouTube, Microsoft Ads, and other emerging or relevant performance marketing platforms.
- Campaign Execution & Management: Lead the hands-on setup, launch, management, and optimization of paid media campaigns across platforms.
- Performance Analysis & Optimization: Dive deeply into campaign and revenue data to identify insights, rapidly optimize performance, and uncover opportunities for growth.
- Creative Collaboration: Partner closely with the creative team to develop and iterate on performance-focused concepts, copy, video, and static creative.
- Account-Based Marketing Support: Help execute focused paid advertising programs that support account-based marketing campaigns and priority target accounts.
Requirements
- 5+ years of performance marketing experience, with proven expertise managing campaigns across both Meta and Google Ads.
- Experience operating in a high-volume SMB, B2B, or product-led growth environment is required.
- E-commerce experience may also be relevant when paired with a strong understanding of B2B growth, customer acquisition, and revenue principles.
- Proven experience owning paid media campaigns from strategy and execution through optimization, measurement, and revenue attribution.
- Strong analytical instincts, with the ability to identify meaningful insights within complex performance and revenue data.
- AI is naturally embedded into how you work.
- Strong written and verbal communication skills, with the ability to explain complex performance marketing topics clearly and concisely to non-specialist audiences.
- This role requires deep platform expertise, analytical rigor, strong business judgment, AI-first execution, and the ability to operate effectively in a fast-moving environment.
Nice to have
- Experience with TikTok Ads and YouTube Ads is strongly preferred.
Benefits
- Medical, Dental, and Vision plans
- Flexible Spending/Health Savings Accounts
- Life Insurance, Pet insurance, and more
- Jon Lensing, and COO, Christian Williams, with the vision to bring care anywhere.
Company info
- ABOUT OPENLOOP OpenLoop was co-founded by CEO, Dr.
- End-to-End Revenue Measurement: Work closely with Revenue Intelligence to build detailed reporting that connects every dollar of advertising investment to pipeline, customers, and revenue.
- OpenLoop was co-founded by CEO, Dr.
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