Wpromote
Director, Data Strategy
Remote, United States · Director
Sponsorship not specified$120k-$160kDetected 5 days ago
PythonSQLAWSGCPMachine LearningdbtData EngineeringData VisualizationProduct ManagementProduct StrategyProject ManagementGoogle AdsMeta AdsMarketing AnalyticsGoogle AnalyticsPerformance MarketingForecastingLeadershipCommunicationMentoring
About the role
- This role blends high-level client engagement and business strategy with technical consultative rigor in data collection, advanced analytics, measurement, and automation.
- At Wpromote, we believe that great work is only possible with great people.
- As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.
Responsibilities
- Partnering with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients and their teams from across Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis.
- You'll also partner with Product to help ideate and influence the product roadmap for Polaris to automate aspects of Data Strategy & Analytics services.
Nice to have
- Strong experience in Adobe Analytics, RTCDP, and understanding of the entire Adobe Experience Cloud
- Experience in or adjacent to roles such as Analytics Engineering, Data Engineering, Media Buying, or Client Services.
- Experience with Media Mix Modeling, Incrementality Testing, Forecasting, or Predictive Analytics.
- Experience leading analytics teams within a performance marketing or digital agency environment.
- Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment.
- We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
- Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws.
- A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
Compensation
- Annual Class Pass credits and more!
Benefits
- Extended Holiday break (Winter)
- Flexible schedules
- 100% paid parental leave
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
- This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance.
- Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
Company info
- Empowering and mentoring managers and analysts to champion a high-performing, client-first environment centered on curiosity, professional accountability, and relentless optimization.
- You Must Have
- 8+ years of experience in digital analytics, data strategy, or marketing analytics leadership roles.
- Strong understanding of marketing and advertising technology ecosystems (e.g., Google Ads, Meta Ads, GA4, Looker, dbt, GCP/AWS, Adobe Analytics, CDP, Identity solutions & Cleanrooms).
- Familiarity with creating and implementing data taxonomy governance best practices across multiple ad platforms
- Familiarity with creating and interpreting measurement models such as MMM, MTA, and incrementality testing
- Demonstrated success translating data into actionable insights within a performance marketing or growth strategy context.
- Exceptional executive communication and client-facing experience, with the ability to bridge technical and business perspectives.
- Proven project management skills, capable of managing multiple teams and engagements simultaneously.
- Experience mentoring managers and analysts to deliver scalable, reproducible analytical solutions.
- We are seeking a dynamic Director of Data Strategy & Analytics to lead the intersection of data strategy, analytics innovation, and client impact at Wpromote.
Visa & Work Authorization
- Serving as an executive sponsor for enterprise clients, guiding data-driven recommendations that inform media mix, audience strategy, and creative performance.
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This listing is sourced directly from Wpromote's careers page and normalized into a canonical job model.