SALT XC

SALT XC

Social Copywriter

Toronto, Canada

Sponsorship not specified$57k-$65kDetected 22 days ago
Social Media MarketingWritingCustomer SupportCommunicationCollaboration

About the role

  • In this role as a Social Copywriter, you are part of an agile social team that is constantly looking for inspiration in the world, culture, and on the internet to find the next opportunity for a breakthrough social content.

Responsibilities

  • You're a versatile writer who will write a range (from funny to inspiring) content for social and digital channels, helping to build consumer love for your brand and establish cultural relevance
  • You will optimize social media posts (language, tone, message) based on our target audience's behaviours and established brand tone and voice
  • You will work with a Content Creator on images and videos to complement text, and co-create a wide range of social post types and concepts
  • You'll manage/update social media pages, profiles with on-tone descriptions and news
  • You will coordinate with internal teams to create advertising concepts
  • SOCIAL COPYWRITING: You're a versatile writer who will write a range (from funny to inspiring) content for social and digital channels, helping to build consumer love for your brand and establish cultural relevance
  • SOCIAL OPTIMIZATION: You will optimize social media posts (language, tone, message) based on our target audience's behaviours and established brand tone and voice
  • COLLABORATION: You will work with a Content Creator on images and videos to complement text, and co-create a wide range of social post types and concepts
  • BRAND PRESENCE CREATION: You'll manage/update social media pages, profiles with on-tone descriptions and news
  • AD COPYWRITING: You will coordinate with internal teams to create advertising concepts

Requirements

  • You have a deep understanding of your audience, and your brands' passion points to be able to identify opportunities for social content.
  • You have the creative ability to craft the clever responses, humorous posts and meaningful brands act on social that define how your brand comes to life.

Skills

  • 1+ years of experience in a social team or creative department in a related role
  • Advertising portfolio required
  • A proven track record of writing for brands with a significant following, ideally for a CPG or lifestyle brand
  • A university or college diploma in marketing, advertising, or a related field is preferred
  • A history of being able to work with creative teams and strategists, providing expertise and influencing the brand's strategy
  • A love and deep understanding of social culture and trends
  • Experience with a social media management platform (i.e. Sprout, Sprinklr, Khoros) is required
  • Excellent presentation skills and communication skills in a group environment
  • A passion for food and food marketing
  • A desire to do award-winning, internationally recognized work

Compensation

  • The anticipated annual base salary range for this position is $57,000–$65,000.
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