Paddle

Customer Marketing Lead

Toronto

Sponsorship not specifiedDetected 7 days ago

Outbound SalesCustomer SuccessResearchLeadershipMentoring

About the role

Crucially, you'll act as a conduit for customer insights, capturing and surfacing key feedback themes from our most engaged customers to influence GTM strategy, messaging, and product development.
You'll operate across marketing, sales, product, and customer success to ensure that the voice of our customer is not only heard but leveraged to accelerate growth.

Customer Proof Points: Build and maintain a library of case studies, quotes, short-form stories, and stat packs to support GTM campaigns, PLG sign-up flows, and sales conversations.
Sales & PLG Story Enablement: Create and map proof points for both deal support and scaled motions. Deliver tailored stories for different personas, stages, and regions.
Reference & Advocacy Program: Stand up a system to track, manage, and activate customer references and advocates across sales, marketing, and product initiatives.
Demand Gen & ABM: Support targeted campaigns with customer stories and references by vertical, segment, or account tier.
Growth: Surface stories that resonate with PLG users and support conversion across onboarding, feature adoption, and lifecycle messaging.
Sales & SDRs: Deliver reference content, customer logos, and customer call opportunities that improve close rates and accelerate deals.
At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams.
Please let us know if there's anything we can do to better support you through the
We will do everything we can to support any accommodations needed.
We're committed to building a diverse team where everyone feels safe to be their authentic self.

7-10+ years of experience in customer marketing, lifecycle marketing, or closely related B2B SaaS disciplines, with clear ownership of post-sale outcomes such as adoption, retention, or expansion
Demonstrated ability to define strategy, set direction, and influence senior stakeholders across Product, CS, and Revenue
We'd love to hear from you if you have:

Experience in a dual-motion SaaS business (PLG + sales-led) with exposure to both self-serve and commercial customer marketing
We recognise and celebrate that every Paddler is unique and we welcome every individual perspective.
As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from.

Experience leading or mentoring marketing practitioners and raising the quality bar within a function
Comfort working with emerging agentic tools and the ability to evaluate, embed, and champion new AI capabilities as the landscape evolves
Bonus: Experience in a dual-motion SaaS business (PLG + sales-led) with exposure to both self-serve and commercial customer marketing
Everyone is welcome at Paddle
Let's grow together.
Paddle Together - "None of us, is as smart as all of us"
Paddle Simply - "Simple can be harder than complex: you have to get your thinking clean to make it simple"
Paddle for others - "We can realise our wildest dreams, so long as we help enough other people to realise theirs"
Why you'll love working at Paddle
Use AI tools to accelerate opportunity identification and increase the velocity of storytelling at scale.

We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.

We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture.
We offer all team members unlimited holidays and 4 months paid family leave regardless of gender.
We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.

What do we do?
Paddle offers digital product companies a completely different approach to their payment infrastructure.
Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers.
That means we take away 100% of the pain of payment fragmentation.
It's faster, safer, cheaper, and, above all, way better.
We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.
Recruit customers for panels, webinars, advisory groups, or peer-to-peer moments as part of events, campaigns, or outbound ABM plays.
Event & Campaign Activation: Recruit customers for panels, webinars, advisory groups, or peer-to-peer moments as part of events, campaigns, or outbound ABM plays.
Customer Success: Partner to identify happy customers, manage outreach, and maintain long-term relationships with top accounts.
We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group.
We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.
We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both!

This listing is sourced directly from Paddle's careers page and normalized into a canonical job model.