Crispgrowth

Senior Director of Performance Marketing

Atlanta, GA · Director

Sponsorship not specifiedDetected 43 days ago

Agentic AIEmail MarketingPerformance MarketingSalesLead GenerationLeadershipCollaborationMentoring

About the role

This role requires a process-oriented operator who can bring clarity to ambiguity, establish campaign schedules and accountability systems, improve email and campaign performance, and align marketing activity to measurable commercial outcomes.
The ideal candidate comes from a challenger brand, lifestyle brand, membership/coaching business, or prestige professional services environment where trust, differentiation, and a sophisticated sale were central to growth.
You must also be forward-thinking in your use of AI, with experience applying automation, emerging tools, or agentic AI workflows to improve marketing speed, quality, and efficiency.

Develop and own Crisp's integrated marketing strategy across lead generation, paid media, AdOps, events, lifecycle/email, creative, brand, social, community and podcast.
Build a revenue-centered marketing engine that increases qualified leads, pipeline contribution, client acquisition, retention, and overall revenue growth.
Partner closely with Sales and Revenue leadership to improve lead quality, campaign performance, show rates, conversion, and sales enablement.
Lead paid media and AdOps strategy, ensuring campaigns are properly planned, tracked, optimized, reported, and tied to commercial outcomes.
Own lifecycle and email marketing strategy, including campaign calendars, segmentation, nurture programs, open rates, engagement, and conversion performance.
Drive event and membership-related marketing efforts that support acquisition, engagement, retention, and brand authority.
Elevate creative execution across video, design, campaign assets, social content, and brand storytelling, ensuring output is both high-quality and commercially effective.
Implement clear marketing processes, operating rhythms, workflows, KPIs, dashboards, and accountability systems to improve speed, quality, and team performance.
Break down silos across marketing functions and build a culture of urgency, collaboration, ownership, and high standards.
Hire, coach, manage, and develop marketing leaders and specialists across creative, performance, brand, lifecycle, and operations.

7+ years of integrated marketing leadership experience, including ownership of multi-disciplinary teams across performance marketing, creative, brand, lifecycle/email, events, and marketing operations.
Strong sales-centered marketing experience with demonstrated impact on revenue, pipeline, lead generation, acquisition, and retention.
Significant experience with email and lifecycle marketing, including improving open rates, managing campaign calendars, segmentation, nurture strategy, and conversion performance.
Scrappy, resourceful builder with the ability to scale marketing in environments where the sale is complex, trust-based, or difficult.
Strong practical fluency with AI and marketing technology, including experience applying tools or automation beyond basic ChatGPT usage.

Experience in a challenger brand, smaller high-growth company, lifestyle brand, prestige professional services brand, membership, coaching, events, or community-driven business strongly preferred.

If you're looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you.

100% Company Paid Health/Vision/Dental.
Generous Paid Time Off.
Paid Parental Leave for New Parents.
If you're looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you.

At Crisp, we're on a mission to make a $100B impact by helping 10,000 law firms grow their revenue by $10,000,000 each.

This listing is sourced directly from Crispgrowth's careers page and normalized into a canonical job model.