Barkbus

Lifecycle Marketing Manager

Remote - US · Contract

Sponsorship not specified$55k-$65kDetected 11 days ago

HTMLCSSA/B TestingAccessibilityWritingOnboardingCommunication

About the role

Subscription & Membership Communications
Continuously test and refine messaging, timing, frequency, offers, and creative to improve performance.
Write clear, compelling, customer-centric copy aligned with the Barkbus brand voice.

Barkbus is seeking an experienced Fractional Lifecycle Marketing Manager to own and scale our customer lifecycle marketing strategy across email and SMS.
You will use customer data and behavioral insights to deliver personalized, high-performing campaigns that increase lifetime value and generate measurable revenue impact.
Develop and manage advanced customer segmentation based on behavior, appointment history, engagement, and lifecycle stage.
Create, build, test, and launch ongoing email and SMS campaigns that drive bookings and customer engagement.
Design mobile-first, high-converting emails in Klaviyo using best practices for layout, accessibility, and deliverability.

3+ years of hands-on experience managing email and SMS marketing in Klaviyo.
Strong understanding of lifecycle marketing, retention strategy, and customer segmentation.
Experience designing responsive, conversion-focused emails within Klaviyo.
Experience with subscription-based or recurring service businesses.
Familiarity with A/B testing frameworks and experimentation best practices.
Language: Fluent written and spoken English required
Fluent written and spoken English required
Required
Proven experience building and optimizing automated lifecycle marketing programs.
Demonstrated ability to analyze campaign performance data to drive continuous improvement.
Excellent copywriting and communication skills.
High attention to detail with rigorous QA standards.
Ability to work independently and manage multiple initiatives simultaneously.
Preferred
Basic HTML/CSS knowledge for email customization.
Engagement Details

Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives.

Barkbus is the nation's premier mobile dog grooming company.
We are dog-loving creatives, operators, technologists, and entrepreneurs taking a Silicon Valley startup approach to disrupt and modernize the fragmented legacy pet grooming industry.
Driven by our mission to deliver joy to pets and their people, we're proud to operate across Arizona, California, Colorado, Georgia, North and South Carolina, Texas, and Virginia.
We're the fastest-growing pet health & wellness startup in the country and would love for you to join us in building the nation's beloved pet brand.
We're a collaborative, high-quality team of dog-lovers that solves problems with thoughtfulness, empathy, and speed.
We have a big dream: to build a generational company that remakes the pet health & wellness industry nationally.
We're a fun, ambitious group that is working to build something new in pet care.
We move with high velocity, collaborate closely, and deliver results faster than anyone in the market.
We want your time at Barkbus to be the greatest time of your career.
If you're ready to build the future of pet care with high standards and speed, come on board.
We need exceptional people to help us build something new in the world.

Barkbus is committed to a diverse and inclusive workplace.
We do not discriminate based on race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, or any other characteristic protected by law.
Equal Opportunity Employer

This listing is sourced directly from Barkbus's careers page and normalized into a canonical job model.