Wiley
Demand Generation Manager - AI & DA
Hoboken (HQ), NJ, USA
Sponsorship not specifiedDetected 19 days ago
Data VisualizationComputer VisionContent MarketingHubSpotSalesforceMarketoGoogle AnalyticsLeadershipCommunicationCollaboration
About the role
- Targets audiences using B2B segmentation by job title, domain, and intent signals
- Defines MQL criteria in partnership with sales leadership, grounded in business math (pipeline targets, conversion rates, deal size) - not benchmarks alone
- Attends regular MBR/QBR sessions with commercial teams to review marketing-influenced pipeline
Responsibilities
- Owns always-on, multi-channel demand generation programs across focused on building a proactive, planned pipeline model
- Develops full-funnel campaign architecture with clear channel strategy across email, paid social (LinkedIn), content syndication, webinar, and events
- Creates a intent-led, persona-specific campaigns
- ensures all campaigns drive MQLs
- Leads ICP definition and audience identification for each sub-segment
- Works with enrichment tools to build and qualify net new contact universe
- Builds closed-loop feedback process between sales and marketing on lead quality, ensuring campaigns are calibrated to buyer intent
Requirements
- Bachelor's or Master's degree in Marketing, Business, or related field
- Experience working in or alongside a sales organisation with joint KPIs and pipeline accountability
- Hands-on experience with: Salesforce (required), ZoomInfo, Power BI, LinkedIn Campaign Manager, marketing automation platforms (Marketo/HubSpot equivalent), Google Analytics
- Salesforce (required), ZoomInfo, Power BI, LinkedIn Campaign Manager, marketing automation platforms (Marketo/HubSpot equivalent), Google Analytics
Nice to have
- 5+ years B2B demand generation experience, ideally in data, SaaS, or professional services
Skills
- Outcome-based thinking - focuses on buyer results and business impact, not platform features or content volume
- Data-driven - adapts quickly based on performance signals; comfortable with attribution models and funnel analytics
- Here, your talent matters.
- Your ideas have room to grow.
Compensation
- 89,100 USD to 127,700 USD#LI-AW1
Benefits
- Builds and maintains 3x pipeline coverage models per sub- with a mathematical breakdown of MQL volume required at each stage
This listing is sourced directly from Wiley's careers page and normalized into a canonical job model.