Coca-Cola Company

Coca-Cola Company

Director, Media Measurement

US - GA - Atlanta · Director · Full-time

No sponsorshipDetected 29 days ago
PythonData EngineeringData ScienceData VisualizationStatisticsA/B TestingStakeholder ManagementBrand StrategyMarketing AnalyticsGoogle AnalyticsInfluencer MarketingCommunicationCollaborationMentoringPublic Speaking

About the role

  • The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position.
  • Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role.
  • It falls in the middle of the range for your role, indicating performance at target.

Responsibilities

  • Develop and own a unified media measurement framework that evaluates the full marketing funnel, ensuring clarity around key performance indicators, success metrics, and campaign effectiveness across all channels.
  • Serve as a technical thought partner to analytics vendors and internal teams-challenging methodologies, validating outputs, and ensuring models are fit-for-purpose
  • Develop and/or sponsor complementary modeling approaches (e.g., custom regression models, causal analyses, response curves, elasticity studies, scenario simulations) that supplement MMM capabilities and address questions not adequately answered by current tools.
  • Guide multi-touch attribution approaches for digital marketing, ensuring alignment between attribution insights and broader modeling efforts to drive accurate, future-forward decision making.
  • Implement consistent in-flight and post-campaign measurement processes, ensuring the organization has timely access to dashboards, pacing metrics, test results, and comprehensive post program reviews.
  • Partner closely with Media, Integrated Marketing Experience, and Finance teams to embed measurement into campaign briefing, planning, execution, and business case development.

Skills

  • Pay Range:
  • United States of America: 169,000 USD - 200,000 USD
  • Annual Incentive Reference Value Percentage:
  • Location(s):
  • United States of America
  • City/Cities:
  • Travel Required:
  • 00% - 25%
  • Relocation Provided:
  • Job Posting End Date:
  • June 29, 2026

Compensation

  • United States of America: 169,000 USD - 200,000 USD
  • Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.
  • Annual Incentive Reference Value Percentage:
  • Annual Incentive reference value is a market-based competitive value for your role.

Benefits

  • Consolidate performance data across diverse sources-including media delivery, brand health tracking, sales integration, sentiment, and experiment results-to tell a clear story of marketing effectiveness.

Company info

  • We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
  • We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.
  • We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.
  • We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
  • Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
  • We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
  • When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Visa & Work Authorization

  • The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position.
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This listing is sourced directly from Coca-Cola Company's careers page and normalized into a canonical job model.