Fireblocks

Director of Marketing Operations

New York · Director

Sponsorship not specified$154k-$210kDetected 5 days ago

Data VisualizationHubSpotSalesforceMarketoCRMForecastingVendor ManagementLeadershipPublic Speaking

About the role

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain.
This is a marketing operations and technology infrastructure role.
You will report to the VP Sales Ops and work closely with Sales, Revenue Operations, Finance, and Analytics to ensure our marketing engine runs with precision, visibility, and scale.

Own, govern, and continuously improve the global marketing technology stack, including evaluation, selection, implementation, and optimization of all platforms (Marketo, Salesforce, 6sense, attribution tools, BI platforms, and others)
Lead platform migrations, integrations, and enhancements in partnership with IT, Sales Ops, and Engineering
Own pipeline measurement and reporting from MQL through closed-won, delivering full-funnel visibility to marketing and sales leadership
Partner with the data and analytics team to build and maintain attribution models, forecasting frameworks, and executive dashboards (CAC, LTV, pipeline velocity, channel contribution, ROI)
Define and refine funnel definitions, lead scoring models, and lead routing logic in close partnership with Sales and Revenue Operations
Regularly inform stakeholders across marketing, sales, and finance with actionable insights that drive data-driven marketing investment decisions
Design, document, and enforce global operational processes across campaign execution, lead management, and performance reporting
Own the marketing operations budget, including vendor management and resource allocation
Build, lead, and develop a high-performing global marketing operations team
You will own the systems, data, and processes that power Fireblocks' global go-to-market engine.

8+ years of experience in B2B SaaS marketing operations, with at least 3 years supporting a company with $100M+ ARR
3+ years of people management experience leading a marketing operations function
Deep hands-on expertise with enterprise martech platforms: Marketo, Salesforce, HubSpot, or equivalent marketing automation and CRM systems
You have operated in a regulated or complex B2B environment and understand the rigor that requires
For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role.

Proven experience owning pipeline measurement and reporting from MQL through closed-won, including multi-touch attribution modeling and funnel analytics
Demonstrated experience architecting and governing a marketing technology stack at scale
Strong command of BI and reporting tools (Tableau, Domo, Looker, or equivalent)
Entrepreneurial mindset with high urgency and comfort operating in a fast-moving environment
Familiarity with digital assets, crypto, stablecoin infrastructure, or fintech B2B marketing
Experience with ABM platforms (6sense, Demandbase) and intent data tools
Background in AI-powered marketing automation and agentic workflows
Experience supporting a marketing organization through hypergrowth or post-acquisition integration

For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role.

We are looking for an experienced marketing operations leader to architect and scale our marketing technology stack, drive pipeline measurement from MQL through closed-won, and build the operational infrastructure that enables Fireblocks' global marketing and sales teams to perform at their best.

This listing is sourced directly from Fireblocks's careers page and normalized into a canonical job model.