Chainalysis Careers

Vice President, Marketing

New York Office · Exec

Sponsorship not specifiedDetected 2 days ago

SQLSalesforcePerformance MarketingSalesOutbound SalesLeadershipCommunicationCollaborationMentoring

About the role

Chainalysis has gone through rapid growth over the last few years.
As Vice President of Marketing you will help the company continue to grow by driving customer acquisition through various marketing channels.
You will be responsible for demand generation, product marketing, customer marketing, field marketing and digital marketing.

Design and lead an AI-driven demand generation engine, leveraging predictive analytics, automation, and hyper-personalized outreach at scale.
Develop a multi-channel strategy that includes intent-based marketing, outbound AI-driven prospecting, and dynamic campaign orchestration.
Lead field marketing execution, ensuring regional sales teams are equipped with tailored, high-impact marketing programs.
Optimize events for direct pipeline impact, shifting from traditional brand awareness to high-conversion field activations.
Lead the product marketing function, defining market positioning, messaging, and competitive differentiation for Chainalysis's platform across government, financial services, and enterprise segments.
Develop and execute go-to-market strategies for new product launches, feature releases, and platform expansions.
Own competitive intelligence, ensuring the sales organization is equipped with battlecards, objection handling, and differentiated value propositions.
Partner closely with Product to translate technical capabilities into compelling customer-facing narratives that drive pipeline and accelerate sales cycles.
Build a world-class sales enablement engine, ensuring field teams have the positioning, content, and tools to win.
You'll lead teams across field marketing, product marketing, demand generation, and digital marketing.

15+ years of experience in marketing supporting at a mid-to-large scale, high growth organization, including solution-selling environments with B2B SaaS products
Sound business judgment, a proven ability to influence others, strong analytical skills, and a proven track record of taking ownership, leading data-driven analyses, and influencing results
Experience leading a field marketing function, inclusive of customer marketing
Experience leading a product marketing function, including product positioning, competitive intelligence, GTM strategy, and sales enablement for enterprise B2B SaaS products
Ability to work effectively in a fast-paced and dynamic environment
Strategic thinker with the ability to translate strategy into actionable plans

This listing is sourced directly from Chainalysis Careers's careers page and normalized into a canonical job model.