Abricareinc

Vice President of Growth - Personal Caregiving

Remote (United States) · Exec

Sponsorship not specified$10k-$15kDetected 16 hours ago

CRMSalesBusiness DevelopmentPipeline ManagementNegotiationForecastingPerformance ManagementLeadershipCommunicationCollaborationMentoring

About the role

Reporting to the Chief Operating Officer (with close partnership with Regional/Market Operations leadership), the VP, Growth will oversee sales roles as the business grows.

Develop and lead the company's growth strategy across markets and service lines, with market-specific strategies to drive client census across Missouri, Ohio, and future expansion markets
Build and manage referral pipelines across key channels including Area Agencies on Aging (AAAs), Medicaid waiver programs, housing communities, discharge planners, and community-based organizations
Partner with executive leadership to inform sequencing of new market launches based on demand signals and on-the-ground traction
Activate early referral momentum in new markets, converting initial leads into repeatable growth channels
Build trusted relationships with Medicaid building managers, housing administrators, case managers, and community leaders to generate grassroots demand
Create structured outreach cadences, CRM tracking, and conversion metrics to professionalize and scale the sales function
In partnership with Operations, develop the go-to-market plan for new branch launches, aligning growth targets with operational readiness
Serve as the commercial lead when entering new states, building the growth playbook while infrastructure is being stood up
Maintain tight alignment with Regional/Market Operators to ensure shared ownership of census growth and minimize silos between sales and operations
Partner with operations leadership to ensure service readiness and scalability

This leader will build referral pipelines, develop market-level growth strategies, and help stand up the commercial infrastructure required to scale a multi-region platform.
Bachelor's degree required in Business, Healthcare Administration, or related field
10-15+ years of progressive leadership experience in Personal Care Services, home care, or Medicaid-funded HCBS environments
Proven track record of managing and scaling sales teams in healthcare or personal care services
Experience in Missouri and/or Ohio, with demonstrated understanding of state specific Medicaid waiver programs and AAA referral processes
Track record of driving organic growth (not solely acquisition-driven growth) in multi-site environments
Experience building or scaling an inside sales or regional growth team preferred
Deep understanding of referral networks, payer models, and regional market dynamics
Excellent communication, negotiation, and strategic planning abilities
Proficiency in CRM systems and data-driven decision-making
Strategic thinker who can design multi-state growth strategy while executing locally

Experience in personal care services or home care with Missouri and/or Ohio market experience is highly preferred.
Advanced degree preferred but not required
Direct experience leading sales, census growth, or business development in PCS strongly preferred

Competitive base salary with performance-based bonus opportunity & company equity

Competitive base salary with performance-based bonus opportunity & company equity
Health, dental, vision insurance
Generous PTO and paid holidays

This listing is sourced directly from Abricareinc's careers page and normalized into a canonical job model.