Kohler
Director – Marketing, Digital & eCommerce
KOHLER, WI, US · Director
Sponsorship not specifiedDetected 14 days ago
Data AnalysisSEOBrand StrategyLeadershipCollaboration
About the role
- Location: Onsite – Kohler, WI Opportunity The Director - Marketing, Digital eCommerce is accountable for driving digital commerce growth by leading Kohler's search discovery, digital shelf, and conversion performance across owned, retail, and marketplace channels. This role serves as the integrator of digital commerce performance—ensuring that search
- discovery (SEO/GEO/AEO), product content, merchandising, data analytics, and customer experience work together to maximize revenue, margin, and brand impact. This leader also ensures Kohler's brand is consistently and distinctively expressed across all eCommerce platforms, translating brand strategy into high-performing digital experiences that drive
Skills
- Ensure all digital shelf experiences reflect a premium, differentiated Kohler brand while optimizing for performance.
- Identify and act on SKU-level performance gaps, leveraging competitive insights to capture share.
- Reinforce Kohler.com as the benchmark for brand storytelling and digital experience excellence across all channels.
- Scale AI-enabled content creation, syndication, and digital asset management.
- Leverage AI to enhance discovery, personalization, and performance across digital channels.
- Establish a test-and-learn roadmap across PDPs, content, and user journeys to continuously improve performance.
- Establish governance protocols for authorized eTailer and Marketplace sellers, content accuracy, and customer experience standards.
This listing is sourced directly from Kohler's careers page and normalized into a canonical job model.