Curology

Senior Lifecycle Marketing Manager

San Diego, California, United States · Senior

Sponsorship not specified$147k-$190kDetected 9 days ago

SQLData VisualizationA/B TestingComplianceGoogle AnalyticsCRMGrowth MarketingForecastingBudgetingCustomer SupportCadenceResearch

About the role

Success in this role means using peripheral vision to connect lifecycle strategy to broader business outcomes across Product, Growth, Clinical, and Creative, and translate ambiguous subscriber behavior into clear, testable hypotheses.
Reduce voluntary and involuntary churn through personalized messaging, payment recovery, education, habit-formation programs, and predictive intervention.
Deep understanding of subscription economics, retention strategy, and cohort analysis; experience designing complex, multi-channel lifecycle journeys across email, SMS, push, in-app, and onsite experiences.

8+ years leading lifecycle marketing or CRM for a subscription, D2C, or other recurring-revenue business, with a track record of improving retention, reducing churn, and increasing customer lifetime value.
Strong analytical skills using SQL and tools such as Looker, Tableau, Amplitude, Mixpanel, Hex, or GA4, with the ability to turn data into a clear narrative for cross-functional stakeholders.
Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee.
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee.

Hands-on experience with CRM or ESP platforms such as Iterable (preferred), Klaviyo, Braze, Customer.io, or Recharge, including managing vendor relationships, contracts, budgeting, and forecasting.

We were founded by dermatologists who believe everyone should have access to skincare products that actually work.

This listing is sourced directly from Curology's careers page and normalized into a canonical job model.