Anvil Robotics

Head of Marketing

San Francisco, CA · Part-time

Sponsorship not specified$40k-$50kDetected 6 days ago

Google AdsProcurementRoboticsResearch

About the role

Your job is to turn that into a scalable, repeatable revenue machine.
The growth story here is the kind marketers usually have to invent: we started on a $1M pre-seed, were shipping hardware to NVIDIA and Cobot within months, and closed our full seed six months later - $7M raised in total.
In our first 12 months we did over $2.1M in revenue at 40-50% gross margins, and we reinvest that margin directly into growth.

You'll own a $1.5-2M growth budget and an existing content engine.
you may bring on 1-2 contractors or part-time specialists to support execution as winning motions emerge, but the majority of your time and budget goes toward directly driving traffic, demand, and sales - not building an org chart
Not a brand marketing role. We care about pipeline and revenue, not awareness for its own sake.
Not a "hire an agency and manage it" role. We want someone who directs the work closely and has an opinion on every asset.

If you can't tell the difference between a spec sheet and marketing fluff, this isn't the role.
You've found and scaled a channel before - you know what it takes to go from an unproven hypothesis to a repeatable, budget-worthy motion, quickly.
Bachelor's degree or an equivalent practical track record.
No advanced degree required - we weight demonstrated funnel ownership and growth trajectory over credentials.
every channel and asset is instrumented and tracked - you have a real baseline, not vibes.
Our ideal candidate has typically spent 4-6 years in growth/demand-gen marketing - or 2-3 unusually fast-growing ones - with the most recent stretch as the trusted right hand to a strong

background in robotics, hardware, industrial automation, or another deeply technical B2B category with a considered-but-fast purchase cycle.

You've deployed real marketing budget before — ideally $500K+ annually — and you can speak specifically to how you allocated it and how efficiency held (or didn't) as spend scaled.

Average order value is ~$13,000. This is not an impulse purchase - but our price point is dramatically lower than legacy robotics competitors, low enough that most of our customers buy without a formal PO or procurement cycle. That's a structural advantage. We need someone who understands exactly why that matters and builds the funnel around it.
We already have a strong content production engine - video, written, and a growing library of user-generated content from real customers running our robots. You won't be building this from scratch. You'll be directing it, deciding what gets made and where it goes.
Gross margin is your growth budget. We treat marketing spend - paid ads, swag, gifting, events - as a lever to pull harder as revenue grows, not a cost to minimize. If you can show us the funnel math works, we will fund you well beyond a typical seed-stage marketing budget.
Anvil is building the platform layer for Physical AI - robotics hardware and software that's radically more accessible than legacy industrial solutions.

This listing is sourced directly from Anvil Robotics's careers page and normalized into a canonical job model.