Inspire
Senior Manager - Category Management, Marketing - Sonic
Atlanta Support Center · Senior
Sponsorship not specifiedDetected 5 days ago
Project ManagementExcelSupply ChainResearchLeadershipCommunicationPublic SpeakingOrganizational SkillsMicrosoft Office
About the role
- This role is accountable for ensuring initiatives are strategically sound, operationally executable, and successfully launched.
- In addition, this position provides ongoing category stewardship through performance analysis, consumer and marketplace research, and identification of emerging trends and whitespace opportunities.
- Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.
Responsibilities
- Lead Category Strategy and Growth
- Develop and execute short- and long-term category, product, and packaging strategies that support Sonic's business objectives and drive sustainable sales and profit growth.
- Partner with category management director and senior leadership to establish category priorities and strategic recommendations.
- Own Innovation Pipeline
- Lead the end-to-end innovation process from concept development through commercialization, including opportunity identification, business case development, product testing, launch planning, and post launch evaluation.
- Build and manage the beverage, snack, and sides pipeline of innovation initiatives across core menu, limited time offers, and packaging.
- Collaborate with culinary to develop, refine, and validate new products and platforms.
- Lead Market Testing and Launch Execution
- Drive launch readiness activities, including stage gate deliverables, execution checklist, operational alignment, training requirements, and launch materials.
- Own Category Performance and Insights
Requirements
- 7+ years of experience in a category or brand management position
- Experience taking product ideas from ideation to execution.
- Ability to think strategically and creatively.
- Ability to collect and synthesize information, making it relevant, understandable, and actionable for key stakeholders.
- Excellent communication and presentation skills, especially the ability to explain difficult concepts in applicable business terms.
- Strong ability to summarize strategies into (PowerPoint) presentations in clear and understandable message.
- Strong computer skills: Excel, Word, PowerPoint are required.
Nice to have
- 4 Year Degree Preferred
Skills
- Is detail oriented with a focus on accuracy, process management, and execution excellence.
- Project Management and strong ability to work with cross-functional teams.
- Ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing business priorities.
- Excel, Word, PowerPoint are required.
- At Inspire, that's our purpose: to ignite and nourish flavorful experiences.
Company info
- to ignite and nourish flavorful experiences.
- Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.
- We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company.
- We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table.
- We know that food is much more than a staple-it's an experience.
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This listing is sourced directly from Inspire's careers page and normalized into a canonical job model.