Smartly
VP, Strategic Communications & Commercial Marketing
New York, New York, United States · Vp
Sponsorship not specifiedDetected 3 days ago
Strategic CommunicationsSalesLead GenerationLogisticsCustomer SuccessCustomer SupportLeadershipCommunication
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odds of building a lasting career here
37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- Reporting directly to the Chief Marketing Officer (CMO), this executive will transform global communications into a modern Center of Excellence and high-performance commercial engine.
- This leader will connect brand narrative, earned media, industry influence, and experiential events directly to pipeline growth, customer retention, and overall GTM execution.
- Chief Brand Storyteller: Beyond traditional PR and media relations, this leader will craft and oversee high-stakes GTM narratives deployed across C-suite keynotes, Customer Advisory Boards (CABs), growth summits, and customer-facing executive forums.
Responsibilities
- Global Strategy: Own and execute Smartly's global corporate and brand communications strategy across earned media, executive communications, thought leadership, analyst relations, and industry awards.
- Executive Thought Leadership: Build and manage a strategic speaking program for executive leadership, securing high-impact keynotes, podcast appearances, and panel opportunities at top industry conferences.
- Narrative Architecture & Keynote Storytelling: Own the narrative design and maintain a clear, differentiated narrative that connects product innovation, customer success, and market point-of-view across all channels..
- Revenue-Driven Events: Lead the Global Events team in executing high-impact commercial events focused on attendee engagement, pipeline contribution, and measurable ROI.
- Strategic Partnerships: Partner with specialized external agencies for experiential design and creative production to maximize internal operational efficiency.
- Agency Optimization: Manage external PR agency retainers and vendor performance, focusing agency investment on high-tier media relations and strategic communications.
- Scalable Advocacy Engine: Develop a streamlined customer advocacy program that regularly captures, produces, and publishes customer success stories and case studies.
- Creative Advertising Technologies with PwC validating the results it delivers for brands.
- We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok.
- Together, we want to create and maintain an inclusive environment where everyone feels respected and heard.
Requirements
- Bachelor's degree in Communications, Marketing, Journalism, or a related field (MBA or relevant advanced degree preferred).
Skills
- Vice President (VP), Strategic Communications & Commercial Marketing
- Strategic Mandate & Key Objectives
- Commercial Event Impact:
- Industry Validation & Visibility:
- Chief Brand Storyteller:
- Pipeline & Funnel Growth:
- Brand Architecture & Alignment:
- Elevate global brand awareness and internal alignment around Smartly's mission, vision, and core positioning.
- Customer & Partner Engagement:
- Strategic Communications, PR & Executive Visibility
- Global Strategy:
- Executive Thought Leadership:
Compensation
- Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible busines
Benefits
- Our Diversity, Equity & Inclusion approach is at the heart of it.
Company info
- Foster a collaborative, high-performing team culture with a strong focus on sustainable workloads, clear SLAs, and ongoing professional development.
- Qualifications & Core Competencies
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This listing is sourced directly from Smartly's careers page and normalized into a canonical job model.