Afresh
Demand Generation Manager
San Francisco, CA - United States · Exec · Full-time
Sponsorship not specified$158k-$238kDetected 21 days ago
Marketing AnalyticsHubSpotSalesforceSalesLogisticsAR/VRResearchLeadership
About the role
- We sell to a defined set of enterprise grocery retailers, which means demand generation here is a craft of precision rather than volume.
Responsibilities
- Build account-driven GTM programs that engage a defined, named-account buyer set - designed for scale through AI-driven personalization, enrichment, and signal-based activation
- Manage an event coordinator who runs event logistics
- Own our webinar program end-to-end, including content development, speaker coordination, promotion (co-owned with media partner), and redistribution - a meaningful opportunity to shape Afresh's voice across the funnel
- Partner with PMM, content, and sales to design distribution plans that get the right content in front of the right buyers at the right moment
- Lead our approach to signal-based automation, lead scoring, and intent-driven campaign activation
Requirements
- 6+ years of demand generation experience at an enterprise B2B SaaS company, ideally one selling into a defined, named-account market
- Experience running webinar programs end-to-end, including content development and distribution
Skills
- What makes this work distinctive is our market.
- The best programs are sharp, well-targeted, and grounded in a clear point of view about our buyers.
Compensation
- $158,400 - $237,600 OTE (Includes a base salary plus a 10% target variable bonus)
- Why You'll Love Working at Afresh
- At Afresh, our mission to eliminate food waste starts with investing in our people.
- We provide a comprehensive support system designed to help you do your best work while maintaining a healthy, balanced life.
- Invested in Your Future: Competitive base salary, meaningful equity (U.S. employees), and a 401(k) program with a generous company match.
- Growth-Obsessed Culture: We believe in continuous learning. Every employee receives an annual professional development budget to master new skills and grow their career at Afresh.
Benefits
- Comprehensive medical, dental, and vision coverage for you and your family, with the majority of premiums covered by Afresh.
- We also provide dedicated mental health support and counseling services.
- Competitive base salary, meaningful equity (U.S. employees), and a 401(k) program with a generous company match.
- Whether you work from home or a local office, we support your setup with a home office stipend and "Coworking Wallets" for flexible workspace access.
- Beyond your paycheck, we provide monthly stipends for "Betterment" (wellness/lifestyle) and telecommunications to ensure you have what you need to thrive.
- Full-time U.S. employees are eligible for these benefits
- Time to Recharge: Flexible paid time off to take the time you need to recharge.
Company info
- We believe in continuous learning.
- Every employee receives an annual professional development budget to master new skills and grow their career at Afresh.
This listing is sourced directly from Afresh's careers page and normalized into a canonical job model.