Viralnation

VP, Demand Generation (Influencer Marketing)

Canada · Vp

Sponsorship not specifiedDetected 36 days ago

SQLA/B TestingSEOSEMContent MarketingInfluencer MarketingPerformance ManagementCadenceLeadership

About the role

Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world's fastest-growing digital brands.
While we continuously exceed our goals, we need your help - our success is only as great as our people.
The VP, Demand Generation is a revenue-focused enterprise demand generation role.

Build and lead Viral Nation's enterprise demand generation strategy across paid, content, SEO, GEO, lifecycle, website conversion, retargeting, events, and executive-led demand programs.
Drive measurable quarter-over-quarter growth in SQLs and qualified pipeline from priority enterprise accounts.
Define and continuously refine ICP strategy, account segmentation, audience targeting, and funnel design in partnership with sales and RevOps.
Build a rigorous operating cadence around dashboards, performance reviews, testing, attribution, and channel optimization.
Design AI-enabled marketing workflows that materially improve throughput, targeting quality, personalization, experimentation speed, and team leverage.
Partner with leadership on positioning, category narrative, thought leadership, and messaging that wins the attention of senior marketing buyers.
Lead and develop the team responsible for enterprise demand generation while ensuring brand and content efforts support pipeline creation, not just awareness.
Deliver sharper ICP focus, cleaner funnel math, and a stronger sales-marketing rhythm within the first 6 months, building toward repeatable quarter-over-quarter SQL and pipeline growth by 12 months.

Proven experience leading enterprise demand generation or revenue marketing with direct accountability for SQL and pipeline outcomes.
A clear track record of driving quarter-over-quarter demand growth in a complex B2B environment.
Demonstrated ability to apply AI in a meaningful, operating-level way across campaign development, targeting, content systems, optimization, and scale.
Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward.
Deep experience marketing to enterprise buyers, especially the CMO office and adjacent marketing leadership inside large organizations.
Advanced fluency in performance channels including paid search, paid social, retargeting, SEO, GEO, content marketing, lifecycle, and conversion optimization.
Strong analytical rigor, commercial judgment, and comfort working closely with sales, RevOps, executive leadership, and cross-functional teams.
A builder mindset and a willingness to be accountable for revenue impact, not just marketing output.
Experience building or materially reshaping an enterprise demand engine rather than inheriting one, with the ability to speak concretely about how AI changed your team's speed, quality, economics, or conversion performance.
The judgment to know the difference between more leads and better pipeline, managing to the latter while operating comfortably with both strategic altitude and deep funnel detail.

Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates - our hiring teams make all hiring decisions.
AI note-taking tools may be used during interviews.

progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone.
Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
At Viral Nation, compensation is structured, performance-led, and market-aligned.
Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Viral Nation is committed to diversity, equity and inclusion in our agency.
Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

This listing is sourced directly from Viralnation's careers page and normalized into a canonical job model.