Plexus Worldwide
VP Marketing (wellness)
Scottsdale, Arizona, United States · Vp
Sponsorship not specifiedDetected 6 days ago
Project ManagementOKRsBrand StrategyLeadership
About the role
- This is a high-impact leadership role offering:
- End-to-end campaign ownership from idea to execution with measurable results.
- A fast-paced, high-growth environment that values speed, learning, and cross-functional collaboration.
Responsibilities
- Use data to guide segmentation, messaging, and design that resonates with target personas.
- Lead ideation, creative development, and execution of brand campaigns that drive revenue and engagement.
- Collaborate with the Product Team to ensure alignment with brand and business goals.
- Own and optimize brand presentation across all marketing channels and digital platforms.
- Skilled in using marketing tech stacks, performance dashboards, and PM systems to manage delivery.
- This executive will own brand differentiation in a competitive international landscape and drive marketing outcomes aligned with business growth, customer engagement, and field performance.
- Deliver a clear, differentiated brand presence
- Support the roadmap and ensure it stays aligned with business objectives.
- Manage and evolve the existing marketing calendar, and build it out for the future.
- Build and lead a high-performing team with measurable KPIs (e.g., project delivery SLAs, campaign execution quality scores).
Requirements
- Please note this role requires experience in the network marketing/direct sales industry.
- Proven ability to translate brand strategy into tangible business results.
Nice to have
- Bachelor's in marketing required
- MBA or advanced degree preferred.
Compensation
- Field Enablement: Align brand marketing with field incentives and behavior drivers rooted in the compensation model.
Benefits
- Collaborate and align with the Chief Marketing Officer on the overarching strategic vision, translating it into a clearly defined, measurable marketing roadmap.
Company info
- Translate company-level priorities into actionable marketing plans and dashboards.
- A strong partnership with executive leadership and a direct influence on the company's trajectory.
- We are seeking a results-driven Vice President of Marketing to drive the global brand strategy, execution, and performance outcomes.
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This listing is sourced directly from Plexus Worldwide's careers page and normalized into a canonical job model.