Advertising Specialty Institute

Advertising Specialty Institute

Customer Experience Marketing Specialist

Trevose, PA · Exec · Full-time

Sponsorship not specified$80k-$90kDetected 56 days ago
Project ManagementJiraBrand StrategyHubSpotCRMCustomer SuccessAccount RetentionCommunicationCollaboration

About the role

  • This position requires in‑person attendance at our office on Tuesdays and Wednesdays.
  • ASI is seeking a Customer Experience Marketing Specialist to join our Marketing team.
  • The salary range for this position is $80,000 - $90,000.

Responsibilities

  • Design and execute multi‑stage lifecycle journeys including onboarding, activation, feature adoption, renewal, and expansion.
  • Develop segmented engagement strategies based on member type, maturity, and behavioral data.
  • Partner cross‑functionally with Marketing, Product, Sales, and Customer Success to align lifecycle programs with adoption, retention, and revenue goals.
  • Create campaign briefs, workflow documentation, and journey logic to support scalable execution.
  • Continuously test and optimize messaging, timing, and channel mix (email, in‑platform messaging, webinars, SMS, etc.).
  • Support initiatives that increase feature utilization, reinforce member value, and drive renewal readiness.
  • Collaborate on cross‑sell and upsell lifecycle initiatives tied to expansion outcomes.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of B2B digital marketing experience with direct ownership of onboarding, engagement, or retention programs.
  • Experience working in subscription, SaaS, or platform‑based environments.
  • Strong understanding of customer journey mapping and lifecycle segmentation.
  • Familiarity with project management tools (MS Planner, Jira, or similar).
  • Comfort analyzing engagement and product usage data.
  • Familiarity with user engagement tools such as Appcues, LogRocket, Heap, or similar.
  • Demonstrated ability to use quantitative and qualitative data to inform strategy and optimize performance.
  • Strong organizational, communication, and cross‑functional collaboration skills.

Nice to have

  • Working knowledge of marketing automation platforms (HubSpot preferred
  • certification a plus).
  • Experience with CRM systems (Microsoft Dynamics 365 preferred).
  • Preferred Skills:

Skills

  • Experience in the promotional products industry or related B2B industries.
  • Experience partnering closely with Product, Sales, and Customer Success teams.
  • Familiarity with lifecycle automation, member health scoring, and retention analytics.
  • Medical, Dental, and Vision coverage, available on day one of employment.
  • 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
  • Free Health and Wellness programs.
  • Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
  • Day one 401(k) with company match.
  • Paid holidays, floating days, and paid time off (PTO).
  • ASI offers full-time employees a comprehensive benefits package including:
  • Apply today!
  • EOE m/f/d/v.

Compensation

  • The salary range for this position is $80,000 – $90,000.
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