Wmg
VP, Marketing Strategy (Urban Music)
USA - Los Angeles - 777 S · Vp
Sponsorship not specified$150k-$200kDetected 31 days ago
OKRsResearchLeadershipCollaboration
About the role
- As the VP of Marketing Strategy, you will serve as the chief strategist for a diverse roster ranging from emerging talent to global icons.
- This is a high-visibility leadership role that requires a blend of creative intuition and data-backed decisiveness to turn artistic vision into commercial dominance.
- Constantly review real-time data to draw actionable conclusions, refining campaigns mid-stream to ensure we hit our OKRs and ROI goals.
Responsibilities
- You'll leverage a deep understanding of the Hip-Hop, R&B, and Afrobeats landscapes to build distinct, competitive identities that cut through the noise.
- Develop comprehensive marketing strategies that position our artists as global stars and differentiate them in a crowded marketplace.
- Collaborate with Creative Services to ensure a consistent, compelling visual and narrative thread across every consumer touchpoint.
- Partner with Touring and live agents to ensure recorded music strategy and live performances work in perfect synergy.
- Partner with Commerce to develop music streaming and physical product offerings that generate incremental revenue and deepen fandom.
- Lead internal artist teams and management calls, ensuring that Digital, Sync, Radio, and Publicity remain perfectly aligned with the core strategy.
- Strategic powerhouse who doesn't just execute tasks but builds the blueprints for success from inception to global commercial dominance.
Requirements
- Experience with advanced consumer analytics tools to identify untapped audience segments.
- Experience or strong familiarity with A&R processes or creative direction to further bridge the gap between music and marketing.
- Passionate about Urban music and culture, possessing the deep industry knowledge required to build authentic, competitive artist identities.
Nice to have
- 4-year undergraduate degree (highly preferred) and a proven track record of leading successful, large-scale campaigns.
Compensation
- $150,000 to $200,000 Annually
Benefits
- Create fluid, 12-month+ marketing plans and "Marketing Vision" documents that bridge the gap between signing and global commercial success.
- You enjoy the challenge of being data-informed but creative-led, drawing insights from numbers while protecting the integrity of the artist's vision.
Company info
- At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members.
- Here, we turn dreams into stardom and audiences into fans.
- We are guided by three core values that underpin everything we do across all our diverse businesses:
- We pursue excellence for our team and our talent.
- Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.
- WMG is home to a wide range of artists, musicians, and songwriters that fuel our success.
- That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.
- We encourage applications from people with a wide variety of backgrounds and experiences.
- Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.
- The Marketing department at Warner Records is the strategic engine of the label.
- We don't just disseminate information; we architect the global trajectory of our artists.
- Our mission is to develop avenues for market penetration through rigorous research, creative disruption, and front-line campaign leadership.
- From ideation to post-mortem, we are responsible for working with every department to develop integrated marketing plans that drive consumption, increase market share, and build global fandoms.
- In this role, you'll be at the heart of the action, collaborating with A&R, Digital, Sync, and Radio to turn artistic vision into a cultural movement.
Equal opportunity
- Warner Music Group is an Equal Opportunity Employer.
This listing is sourced directly from Wmg's careers page and normalized into a canonical job model.