Thomson Reuters

Thomson Reuters

Sr. Manager, Website Personalization and Optimization

United States of America, Eagan, Minnesota · Senior

Sponsorship not specifiedDetected 1 day ago
StatisticsA/B TestingCadenceLeadershipCommunicationMentoringPublic Speaking

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odds of building a lasting career here

36Risky
Cap-exempt (no lottery)0
Sponsors this role75
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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Files H-1B transfers

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About the role

  • Are you a personalization strategist and operator who can turn vision into reality?
  • Manager who can elevate TR's digital experience through strategic personalization.
  • Move the organization from one-size-fits-all messaging toward more sophisticated audience segmentation, content targeting, and journey customization-establishing what personalization maturity means for TR in a B2B context

Responsibilities

  • In this opportunity as Senior Manager, Website Optimization & Personalization, you will own the end-to-end strategy, capability building, and execution of our personalization program-serving as the primary domain expert and strategic partner to our Senior Director of Web Experience Strategy & Optimization.
  • Build the foundational capability roadmap: data infrastructure, audience layers, personalization frameworks, testing approaches, and technology architecture
  • Articulate the business case and ROI potential of personalization investments, translating technical capabilities into business outcomes across different customer journeys (awareness, consideration, purchase, retention, support)
  • Partner with the Senior Director on top-level stakeholder alignment, business strategy translation, and executive communication (Senior Director handles organizational positioning
  • Program Building & Execution
  • Own the operationalization of the personalization program: define processes, workflows, governance, and ways of working that allow the organization to move from pilot to scale
  • Build the personalization roadmap in partnership with Digital Product Managers and other stakeholders, defining specific use cases, sequencing, dependencies, and resource requirements
  • Translate business requirements into technical specifications with particular attention to data strategy and instrumentation: work closely with Adobe experts (Target, Audience Manager, Experience Platform), WebOps, and CDP teams to understand technology constraints, data flow, and ensure proper analytical tagging that supports both optimization objectives and measurement integrity
  • Our use of AI within the recruitment process Thomson Reuters utilizes Artificial Intelligence (AI) to support parts of our global recruitment process.

Requirements

  • 5+ years driving web personalization activities across large organization
  • Hands-on expertise with personalization technology stack from
  • Experience with A/B testing and experimentation methodologies
  • Required Skills & Attributes
  • Domain Expertise: You think in frameworks about personalization maturity, audience segmentation, content targeting, and testing methodologies.
  • You understand the technology stack deeply enough to advise on data strategy and capability roadmap, but you can translate technical concepts into business language.

Nice to have

  • Familiarity with marketing automation platforms and email personalization
  • Background in web development, statistics, or analytics
  • Experience presenting to executive leadership
  • Experience using AI to advance personalization capabilities.
  • Personal Qualities
  • Comfortable with ambiguity and changing priorities
  • Results-oriented and metric-driven
  • Collaborative, able to synthesize differing opinions into actionable directions

Skills

  • Coordinate across multiple reporting lines to ensure alignment on personalization strategy, shared standards, and data requirements
  • Escalate dependencies and blockers to Senior Director when cross-functional alignment needs organizational-level resolution
  • Cross-Functional Alignment & Influence
  • 8-10+ years in digital marketing, web personalization, optimization, or related roles,
  • 5+ years driving web personalization activities across large organization; ideally leveraging Adobe Target
  • Experience translating personalization strategy into operational roadmaps and delivering against them

Compensation

  • We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

Benefits

  • In the United States, Thomson Reuters offers a comprehensive benefits package to our employees.
  • Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match.
  • In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (incl
  • Own the personalization strategy and vision for Thomson Reuters' digital, translating high-level business goals into a concrete, sequenced roadmap

Company info

  • We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. - Social Impact: Make an impact in your community with our Social Impact Institute.
  • Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
  • We are one of the few companies globally that helps its customers pursue justice, truth, and transparency.
  • We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
  • Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency.
  • We live by our values:

Visa & Work Authorization

  • Unless you opt-out, our AI system will assess the information provided by you and compare it to the requirements listed for the role, and present the result to our recruitment personnel for further review.
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