Learfield

Data Analyst - West Virginia University

Morgantown, WV

Sponsorship not specifiedDetected 6 days ago

PythonSQLData AnalysisData VisualizationStatisticsEmail MarketingSalesforceCRMSalesResearchMicrosoft Office

About the role

Learfield Amplify is looking for a Data Analyst, who will be a part of the strategic vision of Learfield Amplify's data and analytics team. Furthermore, you will develop strategic insights in a collegiate business setting for the Learfield Amplify partner. This role will be responsible for mining customer profiles, analyzing behavioral data from multiple
platforms and data sources: online transactions, phone transactions, alumni club donations, email response data, fan surveying and ticket sales, etc. to support business decisions.

Performs on-going data analysis pertaining to the university's customer database, while maintaining, querying, validating the CRM and ticketing databases.
Work with Learfield Amplify Director of Ticket Sales & Service to help grow email subscription base, drive segmentation strategy for email campaigns, and create data-driven sales strategy
Support Learfield with tracking sponsor sales and activation statistics
Manage current and new Business Intelligence tools to help Learfield and athletic administration stay on the cutting-edge of data and tech that can be leveraged for revenue generation
Produce research studies including but not limited to pricing analysis, survey analysis, season ticket holder retention and acquisition models, and lead scoring
Work closely with Marketing, Development, and Ticket Operations to coordinate sales efforts and build, create and segment data
Create and maintain a customer ranking system developed to maximize sales, email marketing opportunities
Furthermore, you will develop strategic insights in a collegiate business setting for the Learfield Amplify partner.

1+ years of data & analytics-focused work
Experience working with data visualization and BI tools such as Tableau, Power BI, DOMO, etc.
Proficiency in at least one programming language such as SQL, R, Python, etc.
ability to influence others through leading by example

Bachelor's degree or equivalent in related technical field e.g. Sports Business Management, Compute Science, Economics, Mathematics, Physics, Information Technology, etc.
Learfield is an Equal Opportunity Employer.
We provide equal employment opportunities to applicants and employees without regard to race
sexual orientation
religious practices and observances
status as a protected veteran or spouse/family member of a protected veteran
Experience with Ticketmaster/Archtics or Paciolan is a plus, but not required
Sports/media/entertainment or sponsorship experience is a plus, but not required

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental

Learfield Amplify is looking for a Data Analyst, who will be a part of the strategic vision of Learfield Amplify's data and analytics team.

Leverage data within Fanbase to identify new ticketing and sponsorship prospects for sales team

This listing is sourced directly from Learfield's careers page and normalized into a canonical job model.